Are small businesses getting the most out of technology for their social media marketing?

One of the best things about being a small business in this day and age is that there is really nothing stopping that business from competing with the biggest players on the market stage

At some point, the best decision you can make might not be one to embrace the technological advances of social media, but rather to embrace someone who can embrace them for you

In the past, the behemoths had a built-in advantage in terms of marketing, simply because they could afford it. There was no way that a small company could possibly spend the kids of money needed to use traditional advertising and spread the word in the same way that the established titans could. Hence there was a clear demarcation within the business world between the haves and have-nots.

Technology has blurred those lines to the point where it’s difficult to even see where they once existed.

In particular, social media has given the opportunity to small business to market their products or services in much the same way that a business giant can. But there’s a sense that some owners of small businesses confuse the social media that they use in their personal lives with the kind necessary to bring your business to the attention of as many consumers as possible.

These individuals either aren’t making use of the technology available to them or are misusing it in a way that they’re doing more harm than good.

Whether you’re selling homemade jam or fat freezing services, the opportunity for you to compete with the larger players in the market is there. But you need to combine your social media efforts with the technological advances available to you, lest you get left behind by all of your competitors, large and small.

Analytically speaking

One of the biggest mistakes made by small businesses in the social media world is that they’ll put up posts now and again without tracking how much of an audience that they reach or how much of an impact these posts make on business.

This is somewhat akin to pushing your least-popular product to the front and center of your shop and shoving your most-popular item way in the back corner where nobody else can see it.

Analytics are available to anyone and everyone who wants to avail themselves of the information they afford. And you need not have a degree in computer science to understand it. The whole point of the big data revolution is that these statistics that were once only available to those who could pay for them are now at the ready for anyone who wants to utilize them.

More importantly, they are structured in such a way that they spell out pretty clear whether or not your posts are effective. The more you want to dig deeper into the numbers, the more specifics they’ll spill out to you about the pros and cons of every last post you put out to the world.

Every picture tells a story, doesn’t it?

It’s been proven time and again that posts with some kind of visual element have a much broader effect than those without. Yet not many businesses, especially small businesses, have a graphic designer on staff. Small business owners who attempt to do their own homemade designs on their posts can come off looking amateurish or maybe dilute the message they’re attempting to convey.

Luckily there is now software that makes the prospect of designing posts to your specifications much simpler and intuitive than if you were trying to do it on your own. This doesn’t mean that people can’t make mistakes with the intent of the visuals. But it does allow them to service their vision much more competently.

Knowing when you’re beat

Yes, there are plentiful technological advances that can make your social media efforts much more effective. But being a small business owner means that time is precious and you have a million things that you need to take care of each day. Doing a social media campaign and keeping a steady presence on various sites takes a lot of diligence and effort, even if you have the knowledge to achieve it.

At some point, the best decision you can make might not be one to embrace the technological advances of social media, but rather to embrace someone who can embrace them for you.

Hiring outside professionals, whether that comes in the form of an employee with expertise or a firm that specialises in online marketing, could be the way to go if you don’t have the time or knowledge to do it yourself. In that way, you can keep your small business competitive and maybe even raise it to the level where you’re one of the market titans.

5 evergreen hacks for content marketing in 2018

As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings.

The challenge of tech and tactic fatigue

Back in 2014 the terms “content fatigue” and “content shock” were populating headlines everywhere. In good content marketing fashion these were used to excess then scathingly dropped (to use 2016-17 parlance people “double downed” on them too much).

Both were a reference to information overload and glut. But what about the flip-side? The overload on marketers trying to feed their content pipelines? This was a challenge then and it remains so now.

There is definitely a sense of fatigue out there. Caused by all the channels, formats and tactics now available. So many possibilities have given rise to the ironic challenge of being just too spoilt for choice. That’s why I’ve gathered what I tentatively call ‘evergreen’ hacks that should serve you well in 2018 and beyond.

1. Actually get to know your audience

It sounds obvious, but you may be surprised how many companies I’ve dealt with that still rely on hunches and assumptions over data.

As 2018 takes us even deeper into the ‘age of big data’, knowing what drives your target group is easier than ever before. You must not only know who your ideal prospects are but learn about the context in which their conversions happen.

Detailed persona profiles are the lowest-hanging fruit here. But the most effective and necessary way to do it in 2018 is to bridge your social media and CRM data. Your venerable ol’ CRM is still invaluable, but it takes evergreen data sourced through social listening to really get a handle on what drives your audience.

McKinsey found that companies using data-driven personalization to drive their marketing and sales decisions increased their marketing ROI by 15% to 20%.

2. Invest more in retargeting

Even the sharpest persona scoping and targeting aren’t going to convert everybody.

For example, the average conversion rate across all Facebook advertising is 9.21%. It’s a daunting 2% for website visitors. Don’t give up on that 90%!

Retargeting is one area where the social networks are only growing in strength. Facebook and Twitter frequency caps keep audiences from continually seeing the same ads. Custom Audience segmenting or exclusions help you do the same. You will also save money by not targeting earlier conversions.

A good tip with retargeting is to put a Facebook pixel in your emails and then retarget the people who open with a personalized paid ad.

3. Trust in SEO

Search engine optimization may seem something of an arcane art, but it is simply making your content visible to the people who care. As with organic social media it is often declared dead, but the logic just doesn’t stand.

Consider this: 80% of website traffic begins with a search query.

Using the words the people are searching for makes your content far more likely to cross their path. It can be laborious but adding keywords (especially localized ones) to your headlines, meta titles, URLs etc. are simple SEO techniques that can make a huge difference.

A basic rule of thumb is to write your content as if you were directly answering the questions being typed into Google – to discover what those are you can use freemium tools such as tinysuggest and Isigraph. An important tip is to aim for long-tail keywords – especially in light of the accelerated adoption of voice search for Siri, Google Now etc.

4. Picture it on mobile

Google’s algorithm has prioritized mobile-optimized websites since 2015. Mobile internet traffic first overtook traditional desktop devices back in January 2014 – and now accounts for 65% of digital media time.

And yet a lot of brands still don’t pursue a mobile-first marketing strategy. Only one in five do according to one study, settling instead for just ‘mobile-friendly’.

‘Mobile-first’ doesn’t need to be a technical exercise. Much of it is simply employing the classic art of short-form content: shorter headlines, tighter copy, portrait images etc.

One important technical consideration though is loading times. Mobile devices lack the CPU of desktops, so your website’s loading times need to be optimized or you risk losing people at the first hurdle.

Use Google’s mobile-friendly test to see how your website stands up.

5. Say it with (Instagram) video

No one needs to be told that video is taking over.

One poignant fact among the million available is that one in four consumers lose interest in a company if its content lacks video. But without dedicated video resources and a shoestring budget what is the best way to go here?

If there is just one format you have the bandwidth to pursue, then all the numbers point to Instagram Live Videos and Instagram Stories. Both Instagram and Facebook’s algorithm’s prioritize video, especially live video, in their newsfeeds.

Added to that is the fact that Instagram’s engagement rate is ten times higher than Facebook’s and 84 times higher than Twitter’s. And that 70% of Instagram followers follow at least one business.

Instagram – and social media video in general – has the added advantage that people expect it to be rough and ready. Basically any intern with an iPhone can produce it.

Some simple tips here include the use of links. Verified Instagram users can embed links that viewers can open with a quick upward swipe. Another is to make ample use of all the filters and effects now on offer. One thing that will never change in marketing is the value of a little pazazz.

Here’s to an energetic 2018

Content marketing is never going to not be hectic. But with trial and experiment and a few hacks like these, you can push through the tech and tactic fatigue.

Need Help Writing an Engaging content or running a Facebook ad that converts into clients? Call 08161333171

Pakistan reportedly blocks Twitter, Facebook, and YouTube amid protest crackdowns

Pakistan has reportedly blocked Facebook, YouTube, and Twitter amid a broader crackdown on protests.

The blockages come after six people died and 200 others were injured after authorities attempted to clear Islamist protests from highways near the capital of Islamabad, according to the Associated Press.

Pakistan also instituted a media blackout, with many of its major TV stations going off the air.

We are aware of reports that the Pakistani government has taken action to block Twitter service, as well as other social media services, and that users are having difficulty using Twitter in Pakistan. We are monitoring the situation and hope service will be fully restored soon.

Benefits of Social Media Marketing (SMM)

  1. It is easier to know your audience

SMM has made it fairly easy to know details about your audience by making use of the different tools available in the market. Moreover, multiple social media login and sharing options have made it possible to collect data from different social profiles of users to have a better understanding of their buying behavior thus allowing you to develop targeted ads.

  1. Audience targeting made possible

As gathering information about users has been made easy, we can now quickly know about the likes, dislikes, interests and hobbies of users with just a few clicks. This allows you to devise marketing campaigns specifically tailored for your target audience to ensure high conversion rates as your ads will be inclined with the users’ interests.

  1. Increased exposure

As compared to print media, where your reach is limited by geographical or monetary restrictions, SMM allows you to reach out to almost everyone with an internet connection. The best example of a platform with world wide exposure is Facebook, which has managed to bring more than 2 billion users together, allowing them to share content with one another.

  1. Cost efficient

We already know that distribution of print media is a costly affair and somewhere down the line, you will face financial troubles. But with SMM, the scenario is different as you only need an internet connection to publish and share data as most social media sites do not charge the users any money for sharing content. Also, ad and PPC campaigns cost a lot less than splurging on traditional marketing channels.

  1. Developing a solid fan base of loyal customers

SMM has enabled brands to publish content created by them across different channels and interact with their customers and fans on a regular basis. The customers follow accounts of their favorite brands to get the latest updates and receive promotional news and coupons.

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  1. Establishing authority in the online domain

When brands post latest news, updates and industry insights across different social media channels frequently and before anyone else, the users start seeing the brand’s accounts as the “go-to” destination for latest factually correct news. This gives credibility to the brand and helps establish a commanding authority in their respective domains. A good online reputation also helps directs traffic and increase a brand’s sales.

  1. Quick feedback and customer service

Feeling neglected and disrespected is one of the primary reasons why customers switch brands while making transactions. SMM has revolutionized customer support as a user can connect with the staff at any time of the day from anywhere. Brands can now offer personalized support to their customers and improve customer retention rates by making their customers feel valued.

  1. Community building

This has to be one of the most pristine advantages of SMM over traditional marketing. It fosters a sense of belonging when following social media accounts of various brands and increases the overall engagement offered to users. A solid community also acts as social proof while pitching to other users. Eventually, the community becomes self sustaining and doesn’t require much effort from the moderator/admin for initiating posts and other activities.

  1. Sharing (content) is much faster

Sharing print media content with others was a challenging task as one had to physically take the piece of content to show others or send it via post to their friends and (or) families thus spending unnecessarily for the purpose of sharing.

Since social media channels do not charge the users any fee for posting and sharing content, SMM is favorable to users and retailers with a tight budget. Cross channel posting has even made it easier to reach out to different audiences and direct traffic to your website with just a few clicks.

  1. Easy measurement of ROI

SMM has allowed for easy measurement of ROI for all your campaigns by giving solid figures of different metrics such as customer acquisition, lead generation, clicks, revenue, contest entries, etc. depending on your goals and helps you choose the best platform for maximum ROI. Based on these results, you can then make the required changes and improvise your approach towards targeting your customers.

 

Amnesty International calls on social media companies to do more to combat abuse

Nearly one-quarter of women have experienced online abuse, many of them feeling threatened, as governments and social media firms fail to protect them, Amnesty International says.

An Ipsos MORI poll of 4,000 women in eight countries for the human rights group found 23 per cent reported experiencing online abuse or harassment at least once, with a high of 33 per cent in the United States and a low of 16 per cent in Italy.

The other nations included in the survey of women aged 18 to 55 were Britain, Spain, Poland, Sweden, Denmark and New Zealand.

Amnesty said 41 per cent of women who reported abuse agreed that their online experiences had “made them feel that their physical safety was threatened” at least once.

“The internet can be a frightening and toxic place for women,” said Azmina Dhrodia, Amnesty’s researcher on technology and human rights.

“It’s no secret that misogyny and abuse are thriving on social media platforms, but this poll shows just how damaging the consequences of online abuse are for the women who are targeted,” Dhrodia said.

“Imagine getting death threats or rape threats when you open an app, or living in fear of sexual and private photos being shared online without your consent,” she said.

Dhrodia said online abuse was especially dangerous because “one abusive tweet can become a barrage of targeted hate in a matter of minutes.”

Amnesty urged social media companies to “start taking this problem seriously” and “enforce their own community standards.”

Six Tips for Using Twitter (and Other Social Media Platforms)

For journalists already enduring understaffed newsrooms, shrinking news holes and daily deadlines, social media platforms such as Facebook and Twitter may seem more like an additional burden than a useful tool. But they don’t have to be.

Social media can be a powerful tool for culling sources, breaking news, and promoting your work, among other things.

Adam Harris, the former social media editor for ProPublica and now a breaking news reporter for The Chronicle of Higher Education, shared tips for mastering social media during an October webinar for EWA. Read on for some highlights of his suggestions, plus other tips for making the most of social media. (View Adam’s presentation slides.)

1. Present a human face, not just a headline. Be conversational. Share some of your life and personality. “Your professional account should still reflect that a human operates it,” Harris said. “It shouldn’t just be something that an RSS feed could create.” Examples of reporters who do this well, he said, include David Fahrenthold and Wesley Lowery of The Washington Post, and Maggie Haberman of The New York Times.

2. Use Twitter as your reporter’s notebook. Tweet news releases in a format that’s easily searchable and easy to catalog. For example, Harris said he tweets such information with the words “inbox” and a descriptive term. Use an advance search to go back and search through your tweets.

3. Thread tweets to create a mini story in your timeline. To thread tweets, just reply to your own tweets in succession, one after another. This displays them in linear order. It’s similar to jotting down ideas in your reporter’s notebook. This also helps you stay on top of the story, Harris said. You then can polish the tweets into the narrative of your story.

4. Know when you are in danger of crossing the line. As always, be professional and use your news judgment on Twitter, Facebook, and other platforms. “Know that you are in a public space still, so there should be some limits to what you’re saying,” Harris said. “Also, you want to continue to be fair, continue to be accurate.” Don’t rant about something you are covering or might cover in the future. Find your comfort level with what you’re willing to post, he said.

(Pew Research Center) Journalists can’t afford to ignore Facebook. About 68 percent of U.S. adults use the social media platform, according to the Pew Research Center.

5. Be creative with how you use Twitter, Snapchat, and other social media platforms.Reveal (The Center for Investigative Reporting) put together an entire investigative series on Instagram. The New York Times uses Instagram and a third-party platform to link back to stories on its website. You can use Snapchat to share mini-interviews when you’re on location. Facebook Live seems to be the go-to platform for live streaming. You can also use it for live Q&As, Harris suggested.

6. Don’t forget about Facebook. Twitter tends to be the go-to site for journalists to share and follow breaking news. But reporters neglect Facebook at their peril. The number of adults using Facebook still far exceeds the audience for other social media platforms, including Twitter, according to data from the Pew Research Center.

To engage with your audience on Facebook, be intentional about sharing photos (and even short videos). Monitor the analytics data on Facebook (and Twitter) to gauge what gets the strongest response from your audience.

When you create a Facebook Page, you also get access to data about the number of people your posts reach and how many people actually engage with the posts.

Similar information is available on Twitter (analytics.twitter.com). Here’s an example of what it looks like.

Twitter and Facebook analytics data can help reporters see how people engage with them on social media.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Social media provide an unparalleled platform for consumers to publicize their personal evaluations of purchased products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior and marketing variables – such as product price and quality – and explores how these relationships evolve as the Internet and consumer review websites attract more universal acceptance. Based on automobile-model data from several leading online consumer review sources that were collected in 2001 and 2008, this study demonstrates that the relationships between marketing variables and consumer online-posting behavior are different at the early and mature stages of Internet usage. For instance, in the early stage of consumer Internet usage, price is negatively correlated with the propensity to post a review. As consumer Internet usage becomes prevalent, however, the relationship between price and the number of online consumer reviews shifts to a U-shape. In contrast, in the early years, price has a U-shaped relationship with overall consumer rating, but this correlation between price and overall rating becomes less significant in the later period. Such differences at the two different stages of Internet usage can be driven by different groups of consumers with different motivations for online review posting.

11 Effective Ways to Use Social Media to Promote Your Content

You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively?

Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar. This ensures every piece of content is properly promoted in an organized manner. Download this free editorial calendar template to start planning today.

Now it’s time to take your social media promotion to the next level.tweet-this

Here are 11 effective ways to promote your content using social media you probably aren’t doing enough of.

Embrace The Visual

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We all know tweets with images get more engagement. We’ve known for a while that photos on Facebook get more engagement. Even images on LinkedIn get more engagement. Three of the “newest” social networks—Pinterest, Instagram, and Snapchat, are based entirely on images. So why aren’t you leveraging the visual when promoting your content? Don’t just create a branded “featured image” to share with your post. Create separate images for each of the main points in your content. Use these when you repeatedly post to social media (see below for more on this point). Check out my post on top social media for business quotes for an example that clearly illustrates how to leverage the visual.

Headlines Matter

You’re writing great content, but are you writing a title worthy of grabbing someone’s attention in social media? If not you either need to:

  1. Create better titles that help your posts to be more promotable in social media or…
  2. Create a new title specifically for sharing your content in social media.

Don’t just settle for one title. You should be posting your content multiple times. Create multiple titles, and perform A/B testing to see which headlines most effectively promote your content on which social networks. Use a tool like BuzzSumo to help you research effective titles for the same type of content per social network. (See Curata’s post about curated content for more tips about creating new titles.)

Customize For the Platform

When sharing content, utilize the customizable posting features on each social media platform. This includes the headline, image, and a description of the content you’re sharing. Every marketer and social media user is competing to catch the user’s eye. The more optimized your post is for a particular platform, the more effective your social media promotion will be.

For example, if you share a link to Facebook, you have the opportunity to create a post that truly stands out. All you need is an attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image), and a short, compelling description.

With this formula, you can entice readers to click on your content. In the same manner, appending your content with hashtags helps make it more discoverable for those social networks that support them. See this tweet by former Curata CMO Michael Gerard for an example of using hashtags and an image:

Share at the Right Time

Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible. So you have to go where the crowd is—and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of day.

Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network, and experimenting. Some social media platforms have features designed to aid you in this process, such as Facebook Insights. In addition, third party tools such as FollowerWonk help estimate the best times for some platforms.

Don’t be Afraid to Post Multiple Times

Numerous data studies suggest you will be more effective by promoting the same content multiple times on social media. Use multiple images and multiple headlines for your content. This way you engage with your followers without them even knowing you’re reposting the same content. Social media users don’t see most of your posts on any given day anyway. So posting multiple times ensures your audience has a chance to see your content.

Ask Questions

ThinkingManWithQuestionMarks

Don’t just drop links. Drive social media users to communicate with you—and increase the chances they engage with your content—by asking for questions and feedback. Social media was made for people; not for businesses. So you should always be striving to create a human connection with social media users.

The beauty of social media marketing is that it can improve both your public relations and content marketing, simply by asking for a response. To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions are a great attention grabber, and help foster a community of connection that results in more effective social media promotion.

Share on the right platform

With so many social media sites constantly sprouting up and vying for attention, it can be hard to keep up. Just when we thought we knew everything with the emergence of Ello, now comes Tsu. Having accounts on various sites can be advantageous for fostering innovation and staying creative. But it can also be difficult to choose which platform to post your content to.

To reiterate, since different sites serve different purposes and audiences, it’s crucial to familiarize yourself with the major social media platforms your target audience uses. Avoid redundancy and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs.

Once your social media promotion is successful on these platforms, use that information to start embarking on a new platform. Don’t forget to share your multimedia content to social networks like Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.

Pay to Play

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Why pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media? Paid Social is mainstream, meaning you can pay to promote your content into the news feeds of social media users, where you are guaranteed visibility from a relevant audience. If you haven’t done so already, try shifting your budget to experiment, whether on Twitter, Facebook, or another network.

Maximize Your Brand Advocates

Does your company have an employee advocacy program? Employees or partners are likely already sharing your content socially. Get more of them to do so more regularly to help promote your content. There are many tools that make it easy to manage and measure social media sharing by brand advocates. See the aforementioned list of content promotion tools for a full breakdown of different advocacy tools, such as GaggleAMP and SocialChorus.

Leverage Communities

An employee advocacy program is one way of leveraging communities. It allows you to utilize the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already more than two million communities within LinkedIn alone. Not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.

Joining and becoming an engaging member of relevant communities allows you to promote your content to a very targeted audience of social media users. Such groups could be in the hundreds, thousands, or even more—the largest LinkedIn Group has more than one million members! (There’s even a community for content marketing and promotion: The Content Marketing Forum.)

Experiment With Content Creator Communities

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I saved this for last because it is not everyone’s cup of tea, but there are a number of other communities such as TriberrSocial Buzz Club, and Viral Content Buzz. They exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion. If the content you discover on one of these sites is something you would considering curating, then this might be a good site to consider promoting your own content on.

What’s Next

When it comes to promoting content, social media is one of the most powerful tools available; however, most content marketers fail to truly maximize its potential. Utilize one or all of these 11 ways to promote your social media content, and you’ll generate significantly more traffic for your precious content.

Which of these 11 methods have worked for you? Any others that you would add to the list? Please chime in below in the comments!

New study shows increase in teenagers using social media, parents not monitoring online use

Do you know what teenagers are up to online?

The Digital Me report released by the Australian Psychological Society on the weekend found 79 per cent of teens are highly involved with their mobile phone, and use social media throughout the day for an average of 3.3 hours, on five or more days in the week.

It also revealed 15 per cent of teens said they were being contacted by strangers on a daily basis, and almost 29 per cent had been bullied on social media in the past 12 months.

Australian Psychological Society manager of strategic projects Dr Lyn O’Grady told ABC Radio Canberra breakfast host Dan Bourchier, the study also found 60 per cent of parents said they never monitor their child’s social media account or use.

6 Reasons Businesses Need Social Media Marketing

In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

Here are 6 ways in which social media marketing can benefit a business.

Social Media Gives You a Wider Reach

With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social Media Marketing Is Easily Shareable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways in which companies can use social media. Without a strong social media presence, it’s impossible to survive in today’s market.

Interested in building a social media presence for your business? Call/Whatsapp me now +2348161333171, email bright@gtextgroup.com.ng

 

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      • How to Easily Set Up Your Blog With WordPress
        by admin on November 3, 2017 at 8:50 am

        If you’re worried about setting up your blog, don’t be. WordPress has made it very easy for you, which is one of the reasons why that blog script is so popular. So let’s get started. There are two ways you can set up your WordPress blog: * An easy way (if you know how to […] The post How to Easily Set Up Your Blog With WordPress appeared first on Techlancer. […]

      • Keyword Research for Blog Posts [Keyword Planner Inside]
        by admin on November 3, 2017 at 8:45 am

        Keyword research is one of the most important pieces to your online business, but it is also one of the most overlooked. The truth is you can have great content on your blog that provides real value to your readers, but if your keyword research is bad it won’t matter because no one is ever […] The post Keyword Research for Blog Posts [Keyword Planner Inside] appeared first on Techlancer. […]

      • 4 Essential Things To Build Your Email List
        by admin on November 3, 2017 at 7:44 am

        Internet marketing may have developed a rapid surge for the past few years. As more internet based businesses are being established, you need to develop new marketing skills and knowledge to keep up with the competition and to cope with the changing in Internet business world. The demand for Internet marketing tips and techniques have […] The post 4 Essential Things To Build Your Email List appeared first on Techlancer. […]

      • 3 Most Popular Ways of Making Money on the Internet
        by admin on November 3, 2017 at 7:38 am

        Do you know that 95% of the people starting out in their internet businesses fail? In the middle of all the noise and hype on the internet today, not many people realize that all the ideas and techniques you can find are useless if you don’t first understand what your business model is or how […] The post 3 Most Popular Ways of Making Money on the Internet appeared first on Techlancer. […]

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        • 10 Responsive Slider jQuery Plugins
          by Chris Thurman on January 24, 2013 at 1:37 pm

          We’ve all heard about why we should be using responsive design (beyond the fact that it’s current design trend). But the decision to go responsive raises a number of development questions. One of the biggest issues is handling media. And […] The post 10 Responsive Slider jQuery Plugins appeared first on Visual Swirl Design Resources. […]

        • 13 Beautiful 2013 Desktop Wallpapers for New Years
          by Chris Thurman on January 1, 2013 at 7:26 pm

          Welcome to 2013! To kick off another great  year I’ve rounded up 13 of the best 2013 wallpapers. Start off the new year by making a plan to clean up your desktop. Once it’s clean, you’ll want to decorate with […] The post 13 Beautiful 2013 Desktop Wallpapers for New Years appeared first on Visual Swirl Design Resources. […]

        • Desktop Wallpaper Calendars for August 2012
          by Chris Thurman on August 3, 2012 at 5:59 pm

          August desktop calendars just a couple days late. This collection of desktop calendar wallpapers will help keep your desktops fresh as we roll through the rest of the summer. As always, I’ve hand-picked wallpapers from talented artists and designers  around […] The post Desktop Wallpaper Calendars for August 2012 appeared first on Visual Swirl Design Resources. […]

        • Desktop Wallpaper Calendars for July 2012
          by Chris Thurman on July 2, 2012 at 8:35 pm

          July desktop calendars are hot off the press. 2012 is halfway gone but these fun and inspiring calendar wallpapers will surely help you get through the dog-days of summer. These fine wallpapers have been hand-picked from talented artists and designers from […] The post Desktop Wallpaper Calendars for July 2012 appeared first on Visual Swirl Design Resources. […]

        • Desktop Wallpaper Calendars for June 2012
          by Chris Thurman on June 1, 2012 at 3:49 pm

          June is here and that means it’s time laying out by the pool, catching lightning bugs, grilling out, and downloading some awesome new desktop wallpaper calendars. These wallpapers have been hand-picked from talented artists and designers that you’ve come to […] The post Desktop Wallpaper Calendars for June 2012 appeared first on Visual Swirl Design Resources. […]

        • What Every Designer Should Know About Copyright
          by Zach Ball on May 7, 2012 at 1:00 pm

          With the advent of the Internet it has become easier than ever to steal, copy, or pirate another’s work. Because of this, it is more important than ever to have increased copyright knowledge and protection. And, since designers work almost solely […] The post What Every Designer Should Know About Copyright appeared first on Visual Swirl Design Resources. […]

        • Desktop Wallpaper Calendars: May 2012
          by Chris Thurman on May 1, 2012 at 4:01 am

          Before spring fades to summer let’s get those desktops cleared with some virtual spring cleaning. Welcome to another collection of fabulous desktop wallpaper calendars for the month of May. These wallpapers have been hand-picked from some amazingly talented artists and […] The post Desktop Wallpaper Calendars: May 2012 appeared first on Visual Swirl Design Resources. […]

        • 30 Beautiful Typographic T-Shirts
          by Melody Stone on April 19, 2012 at 12:42 pm

          Some type tees depend on a pithy phrase to make them interesting, in a simple boring font. Some t-shirt designers go above and beyond to enhance the message with beautiful typography. We’re going to take a closer look at those […] The post 30 Beautiful Typographic T-Shirts appeared first on Visual Swirl Design Resources. […]

        • Successful Strategy for Integrating Web and Print Design
          by Chris Thurman on April 11, 2012 at 8:12 pm

          Today’s marketplace demands that designers be versatile enough to create an integrated print and web media campaign. This is easier said than done, however, as the differences between designing for these two media are extensive, however, and each presents its […] The post Successful Strategy for Integrating Web and Print Design appeared first on Visual Swirl Design Resources. […]

        • Desktop Wallpaper Calendars: April 2012
          by Chris Thurman on April 2, 2012 at 2:24 am

          No April Fools joke today. Instead let me present a roundup of Desktop Wallpaper Calendars for April 2012. With spring in full swing, I’ve gathered several beautiful desktop wallpapers featuring April 2012 calendars. Freshen up your desktop and check back next […] The post Desktop Wallpaper Calendars: April 2012 appeared first on Visual Swirl Design Resources. […]

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