Want to be a social media manager? Here’s what it takes

Udita Pal, 21, graduated in mass communication from the University of Jharkhand in May this year. “Everyone expected me to pursue journalism, but I love being on social media, so I chose to pursue digital marketing,” she says.

Pal then got a job at Open Talk, a social networking app, where she assumed she would be managing the Facebook, Twitter and Instagram accounts by posting periodically”.

“I did not expect the huge amounts of effort it takes for the task. It is a myth that social media marketing is a laidback career,” she says. “Every day, virtually, there are new features to learn about or new social media platforms on which I have to set up a presence for the company, and it has to all be done very quickly. It is hectic, but also very exciting.”

What it entails

To be a social media manager is to be constantly on your toes about everything that is happening across platforms, following trends and news stories from around the world and seeing how you can bend them to your client’s needs, almost immediately, says Sanjana Parmar, a social media manager at Crisp Stories, a brand management agency.

It takes a combination of diverse skill sets — targeted advertising and copywriting; marketing; social media management; even sometimes graphic design and elements of customer service.

“You need a basic understanding of marketing principles, and you must know how to apply them in the social media space,” says Siddharth Deshmukh, associate dean for industry and alumni partnerships and area leader for digital platform and strategies at MICA. “For example, Facebook is used to build communities around social movements, such as books being read, or travel destinations. Twitter is for information dissemination and charting trends. Instagram works with a younger crowd and is hashtag-dependent. LinkedIn, owing to its professional nature, cannot have the same content or tone as Facebook.”

It is important to understand the flavour and voice of the client. “If my clients include an actor, a model and a corporate company, for example, I have to be able to switch between their voices, and sound like them on social media, and never like my 23-year-old self,” says Parmar.

Learning the ropes

There is now a range of diploma, certificate and even post-graduate courses with specialisations in digital marketing and social media brand management.

Typically, they teach students about the platforms, analytics, and essentials of framing campaign strategies for different clients and different online spaces.

“But not a lot of courses teach you how to analyse the data you get from these tools. This analytical ability, a feel for numbers is important, to be a good social media manager. Writing good copy is not enough,” says Pritesh Mittal, founder of Growisto, a digital marketing consultancy.

“Someone aiming for a career in social media must be a passionate and quick learner, and be able to work in a dynamic environment, be tech savvy, a key observer of trends and have an analytic mindset. You must have a problem-solving attitude; not just figure out a problem but also come up with ways to fix it,” says

Dedeepya Reddy, co-founder of Fruitbowl Digital, a digital marketing agency.

However, this only comes with practical use of it. “Your academic background hardly matters. When we hire, we only see how passionate you are and if you will be able to keep up with the job’s dynamic nature,” says Reddy.

8 Reasons Why Your Business Needs a Social Media Manager

Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why your business needs a social media manager that can help you fully grasp the impact this will have on your business as a whole.

Stay Ahead of Trends

An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.

Represent Your Business Online

A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.

Steady Growth

A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business.

Consistent Voice

Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.

Attract New Customers

Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

Manage and Track Campaigns

A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.

Establish Your Business as an Authority

When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty.

Increase Social Media Engagement

Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.

Are you ready to get started? GTEXT MEDIA offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at +234(0)8161333171

Facebook feed
2 months ago
Gtext Homes

https://m.facebook.com/story.php?story_fbid=2563179380383485&id=475669909303992

Real Estate Today With GtextHomes Titans: 12 Real Estate Fundamentals

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
LIKE
LOVE
HAHA
WOW
SAD
ANGRY
3 months ago

The greatest gifts you can give your children are the roots of responsibility and the wings of independence. Happy Children's day from all of us Gtext Media #gtextglobal #gtextis11 #gtextmedia ... See more

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
« 1 of 35 »
Gtext Group
http://blog.gtextgroup.com.ng/
    Gtext Homes
      Techlancer
      http://techlancer.gtextgroup.com.ng/
        Graphics News
        http://www.graphics.com/rss.xml
          More Graphics News
          • 10 Responsive Slider jQuery Plugins
            by Chris Thurman on January 24, 2013 at 1:37 pm

            We’ve all heard about why we should be using responsive design (beyond the fact that it’s current design trend). But the decision to go responsive raises a number of development questions. One of the biggest issues is handling media. And […] The post 10 Responsive Slider jQuery Plugins appeared first on Visual Swirl Design Resources. […]

          • 13 Beautiful 2013 Desktop Wallpapers for New Years
            by Chris Thurman on January 1, 2013 at 7:26 pm

            Welcome to 2013! To kick off another great  year I’ve rounded up 13 of the best 2013 wallpapers. Start off the new year by making a plan to clean up your desktop. Once it’s clean, you’ll want to decorate with […] The post 13 Beautiful 2013 Desktop Wallpapers for New Years appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for August 2012
            by Chris Thurman on August 3, 2012 at 5:59 pm

            August desktop calendars just a couple days late. This collection of desktop calendar wallpapers will help keep your desktops fresh as we roll through the rest of the summer. As always, I’ve hand-picked wallpapers from talented artists and designers  around […] The post Desktop Wallpaper Calendars for August 2012 appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for July 2012
            by Chris Thurman on July 2, 2012 at 8:35 pm

            July desktop calendars are hot off the press. 2012 is halfway gone but these fun and inspiring calendar wallpapers will surely help you get through the dog-days of summer. These fine wallpapers have been hand-picked from talented artists and designers from […] The post Desktop Wallpaper Calendars for July 2012 appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for June 2012
            by Chris Thurman on June 1, 2012 at 3:49 pm

            June is here and that means it’s time laying out by the pool, catching lightning bugs, grilling out, and downloading some awesome new desktop wallpaper calendars. These wallpapers have been hand-picked from talented artists and designers that you’ve come to […] The post Desktop Wallpaper Calendars for June 2012 appeared first on Visual Swirl Design Resources. […]

          • What Every Designer Should Know About Copyright
            by Zach Ball on May 7, 2012 at 1:00 pm

            With the advent of the Internet it has become easier than ever to steal, copy, or pirate another’s work. Because of this, it is more important than ever to have increased copyright knowledge and protection. And, since designers work almost solely […] The post What Every Designer Should Know About Copyright appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars: May 2012
            by Chris Thurman on May 1, 2012 at 4:01 am

            Before spring fades to summer let’s get those desktops cleared with some virtual spring cleaning. Welcome to another collection of fabulous desktop wallpaper calendars for the month of May. These wallpapers have been hand-picked from some amazingly talented artists and […] The post Desktop Wallpaper Calendars: May 2012 appeared first on Visual Swirl Design Resources. […]

          • 30 Beautiful Typographic T-Shirts
            by Melody Stone on April 19, 2012 at 12:42 pm

            Some type tees depend on a pithy phrase to make them interesting, in a simple boring font. Some t-shirt designers go above and beyond to enhance the message with beautiful typography. We’re going to take a closer look at those […] The post 30 Beautiful Typographic T-Shirts appeared first on Visual Swirl Design Resources. […]

          • Successful Strategy for Integrating Web and Print Design
            by Chris Thurman on April 11, 2012 at 8:12 pm

            Today’s marketplace demands that designers be versatile enough to create an integrated print and web media campaign. This is easier said than done, however, as the differences between designing for these two media are extensive, however, and each presents its […] The post Successful Strategy for Integrating Web and Print Design appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars: April 2012
            by Chris Thurman on April 2, 2012 at 2:24 am

            No April Fools joke today. Instead let me present a roundup of Desktop Wallpaper Calendars for April 2012. With spring in full swing, I’ve gathered several beautiful desktop wallpapers featuring April 2012 calendars. Freshen up your desktop and check back next […] The post Desktop Wallpaper Calendars: April 2012 appeared first on Visual Swirl Design Resources. […]

          Stephen Akintayo consulting
          http://blog.stephenakintayo.com/
            >