Want to be a social media manager? Here’s what it takes

Udita Pal, 21, graduated in mass communication from the University of Jharkhand in May this year. “Everyone expected me to pursue journalism, but I love being on social media, so I chose to pursue digital marketing,” she says.

Pal then got a job at Open Talk, a social networking app, where she assumed she would be managing the Facebook, Twitter and Instagram accounts by posting periodically”.

“I did not expect the huge amounts of effort it takes for the task. It is a myth that social media marketing is a laidback career,” she says. “Every day, virtually, there are new features to learn about or new social media platforms on which I have to set up a presence for the company, and it has to all be done very quickly. It is hectic, but also very exciting.”

What it entails

To be a social media manager is to be constantly on your toes about everything that is happening across platforms, following trends and news stories from around the world and seeing how you can bend them to your client’s needs, almost immediately, says Sanjana Parmar, a social media manager at Crisp Stories, a brand management agency.

It takes a combination of diverse skill sets — targeted advertising and copywriting; marketing; social media management; even sometimes graphic design and elements of customer service.

“You need a basic understanding of marketing principles, and you must know how to apply them in the social media space,” says Siddharth Deshmukh, associate dean for industry and alumni partnerships and area leader for digital platform and strategies at MICA. “For example, Facebook is used to build communities around social movements, such as books being read, or travel destinations. Twitter is for information dissemination and charting trends. Instagram works with a younger crowd and is hashtag-dependent. LinkedIn, owing to its professional nature, cannot have the same content or tone as Facebook.”

It is important to understand the flavour and voice of the client. “If my clients include an actor, a model and a corporate company, for example, I have to be able to switch between their voices, and sound like them on social media, and never like my 23-year-old self,” says Parmar.

Learning the ropes

There is now a range of diploma, certificate and even post-graduate courses with specialisations in digital marketing and social media brand management.

Typically, they teach students about the platforms, analytics, and essentials of framing campaign strategies for different clients and different online spaces.

“But not a lot of courses teach you how to analyse the data you get from these tools. This analytical ability, a feel for numbers is important, to be a good social media manager. Writing good copy is not enough,” says Pritesh Mittal, founder of Growisto, a digital marketing consultancy.

“Someone aiming for a career in social media must be a passionate and quick learner, and be able to work in a dynamic environment, be tech savvy, a key observer of trends and have an analytic mindset. You must have a problem-solving attitude; not just figure out a problem but also come up with ways to fix it,” says

Dedeepya Reddy, co-founder of Fruitbowl Digital, a digital marketing agency.

However, this only comes with practical use of it. “Your academic background hardly matters. When we hire, we only see how passionate you are and if you will be able to keep up with the job’s dynamic nature,” says Reddy.

8 Reasons Why Your Business Needs a Social Media Manager

Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why your business needs a social media manager that can help you fully grasp the impact this will have on your business as a whole.

Stay Ahead of Trends

An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.

Represent Your Business Online

A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.

Steady Growth

A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business.

Consistent Voice

Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.

Attract New Customers

Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

Manage and Track Campaigns

A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.

Establish Your Business as an Authority

When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty.

Increase Social Media Engagement

Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.

Are you ready to get started? GTEXT MEDIA offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at +234(0)8161333171

Ten ways to build a brand for your small business

Here are ten tips on how to successfully implement branding for your business.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.

3. Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding – be clear who your company is and be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

6. Don’t repeat the same message in the same way over and over again.

Alternatively, aim to make your key messages work together to build a coherent identity.

7. Don’t try to mimic the look of chains or big brands.

Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

8. Be innovative, bold and daring – stand for something you believe in.

Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

9. Always consider your branding when communicating with customers.

Don’t lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

10. The old way of stamping your logo on everything won’t cut it.

The future of branding is fluid and engaging – respect your customers’ intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.


If you really want to grow your business you have to do marketing, and it better be effective marketing.  There are as many law firm marketing ideas as there are blades of grass, so we’re going to focus on the ones that are effective, affordable and trackable.

Here are are 11 law firm marketing ideas that will grow your business.

1) Turn your website into a help center for your prospective clients instead of a sales brochure for your firm.

Sure you want to have mentions of your accomplishments, awards and legal organizations on your website.  But the content that will help you drive business is content that helps your prospective clients.

Your prospective clients’ care most about how you will be able to help them solve their problems. The more you are able to do that, the more they will trust that you are the lawyer for them.

Track your website’s traffic by the number of views each page gets and you’ll see that the pages that are the most helpful to your visitors will be the most popular ones.

2) Don’t forget about hyper-local.  The super-local newspapers that cover just a couple of towns are still avidly read by the people in those towns.

While larger traditional newspapers have lost large chunks of their readership the hyper-local newspapers that have pictures of local events, schools and cub scout events have thrived, because they cover events and news that touch people where they live.

An ad or a story in one of these papers can really get a great ROI for your law firm.  As a plus, the ad rates on these publications are generally very low.

3) Another great law firm marketing idea is local radio.  Local radio stations still have a great impact for many businesses.  People are very loyal to the radio station they listen to and that loyalty can easily transfer to the businesses that advertise on the station.

With radio you get a chance to really paint a picture about your law firm and explain how you can solve the legal problems your prospects face.  The best strategy is to focus on a specific niche that your law firm wants to grow and present a focused, clear and specific set of benefits for the radio listeners.

One drawback about radio is the your commercial is almost always played in a block of other commercials so you do have to compete a bit to stand out and get heard.  But you can do that my employing a custom radio ad jingle.  A jingle will make your law firm stand out and will make it memorable as well.  A jingle is a great way to send much more professional than the other businesses on the radio.

4) Networking groups in your area are another great way to market your law firm.  If you do the leg work, networking groups can be a great source of referral business for your law firm.

Meeting people and finding out how you can help them, will also help them help you. Networking will take some time to become effective, but once your build those relationships, you can be sure that the business will start rolling info your law firm.

Some general groups like Le Tip, BNI and your local Chamber of Commerce will give you multiple opportunities to expand your networking circles. 

Pro Tip:  Make a point to network with other attorneys.  Attorneys often get asked about cases that they don’t normally handle or want to handle.  If you have a relationship with them, they’ll refer those cases to you when they pop up.

5) Video is a great way todo marketing for your law firm.  Did you know that You Tube is the second largest search engine after Google?  You Tube has more searches than Bing, AOL, Yahoo and Ask combined.

The other plus is that your videos are out there working for you 24/7, even while you’re sleeping or on the golf course.  If you’re creating the kind of content people are searching for, video can be a great marketing tool.

6) Your own current clients are a great way to market your firm.  Here’s what you can do to tap a source of people who already like you and will be more than willing to help promote you.

a) Do a survey of existing clients asking them what they like the most about your service.  You can use the resulting comments as a great list of testimonials for your website.

b) Ask your existing clients if they have any friends or family that could use your law firm’s services.  These referrals will be good as gold, probably the best you can get.

c) Look at your existing client base and identify those characteristics that they have in common.  These will form the base of a profile that you can use to better identify your ideal client.  That will help you figure out the best places to look for similar types of people for future clients.

7) The number 7 law firm marketing idea is another digital idea.  Make sure that you have your local SEO strategy in place.  You want to make sure that you have a Google+ page for your law firm, a Facebook business page and that you’re also on Yelp.

The important part of local SEO is making sure that your NAP is consistent.  NAP is your Name, Address and Phone Number.  Your NAP needs to be consistent on your website and all of your local listings across the Internet.

8) Have you looked in your mailbox lately?  It sure looks like we are all getting a lot less mail.  Even during the busy holiday mail season, the mailbox seems a lot more empty these days.

Try doing some targeted direct mail.  There are many ways to target your audience with direct mail lists.  You can specify certain demographic information, geographic targeting can be done and you can even get household income and other psychographic data to use for your targeting. 

With a much less cluttered mailbox, the time is right for a direct mail campaign for your law office.

9) Write a blog.  As an attorney, marketing your firm, you can really help increase your reputation and your positioning as an expert in the legal field by creating helpful content for your prospects and publishing it on your blog.

Don’t make your blog posts salesey, make them helpful for you prospects and they will see that content as very valuable because it helps them.  Add a call to action at the end of each article that offers another piece of content to your prospects that they will be willing to give up their contact information for.

10) Get out there and speak!  You should look for opportunities to speak in front of groups of people.  You can use this chance to give helpful content in person.  You can adapt your other content to a live presentation that will wow.

The same concept applies to speaking in public as to blogging.  You provide helpful information that will position you as an expert.  This will help grow your perception as an expert in your field.

11) Whichever of these law firm marketing ideas you choose to try, make sure that you are employing a strategic approach.  Plan out the marketing ideas that you are going to put into place and track and evaluate your results.

You will have some ideas work better than others, some that are so-so that can get better with just a tweak and some that just aren’t a good fit for you.  Tracking what you do, the results that you get and analyzing to identify the best ideas for you are all crucial to your success.

So there you have it 11 law firm marketing ideas that will grow your business guaranteed.  Let me know how these work out for you or if you have any questions at all.

5 Benefits of Radio Advertising Jingles

Every business wants it, but few know how to get it. I’m talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific business to mind. Many businesses try to get that kind of recognition, but most go about it in all the wrong ways.

To promote social inclusion across the pools of the country and sometimes all over the world, radio advertisement is extremely flexible and feasible for business owners as they get fame for their business and for relevant commodity in few seconds. The duration of a radio ad is always no more than 60 seconds and some times it is about only 15-30 seconds only. So for getting more attention of the listeners depends on the power of radio ad. Radio ad producers always try their best to produce a radio ad that dose not listen or sounds before it and have lot monotony. So they write a powerful jingle and custom ad that has the ability to get the attention of the listeners at once and can strike their attention from all other tasks for which they are busy. This ability of the jingles (a sound behind the voice in the radio ad) impresses a listener a lot and remains active for a long time in one’s mind.

Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them among the audience. This allows small business owners the luxury of placing advertisements on more than one station in a given market. Direct response radio advertising is a very powerful way to grow a business profitably.

Jingles and their lyrics have vaulted countless companies and products to worldwide fame, because they’re 400 times more effective than a commercial that’s simply spoken. While you’re innocently tapping your foot to a jingle and its lyrics, it’s communicating a message disguised in a melody that you’ll remember, and it’s giving life and personality to products normally regarded as ordinary, boring household items. Suddenly, these products are transformed into amazing inventions that you desperately and immediately want. And, much like nursery rhymes, remembering a product is easier when it’s associated with a catchy tune and simple, memorable lyrics. Amazingly, this technique can help us remember things for more than 20 years.


1. Build branding for your company. Nothing reinforces your image like a consistent, quality message. Jingles make a quality, catchy tune that’ll have your customers singing happily as they walk in your store!

2. Cost Effective. In the long run, jingles can prove its value. Instead of paying huge sums of money every month for a new commercial, your jingle stands the test of time and continues to impress months after it first hits the airwaves. With a simple update in copy, you can keep it fresh all the while keeping your audience updated as to what your company is promoting that particular month or week.

3. It’s a great word. Is there a cooler name than jingle? We think not.

4. Easy to remember. You know what it’s like, you get a song stuck in your head and all day long you’re singing it. Just imagine when a potential customer is singing about your business all day long!

5. They’ve stood the test of time. Jingles have been around since 1923, right around the time that commercial radio came to the public. 80 something years later, we feel like we do justice to this age old practice, let us prove it to you!

Why Some Photographers Struggle To Grow Their Business

If you struggle to make money with your photography business, you will most likely recognize yourself in one or more of the following:

  • You are WAITING for people to contact you (you post nice photos on Facebook and wait for the phone to ring – nothing happens).
  • You pay to get new followers on Facebook in the hope of getting new potential clients to find you (Your likes increase but no one calls to book you).
  • You lower your price so much it hurts – (nothing happens or perhaps you get a few annoying clients?!)
  • You set up a blog and a lovely website to showcase your beautiful work – (but it doesn´t get the phone to ring either…)
  • You photograph a few people for FREE in the hope that all their friends will call you for bookings. They do contact you – but they too want it for free!!
  • You heard that newsletters are the key to increase income, so you set it up, but hardly no one register and with only 15 people on your list, you never really know what to write. (and most of the people on your list are your family and friends anyway…)
  • You compare yourself to other photographers online and in your area. You start feeling that your work is not good enough. You try to adjust your style and your website to look more like the “popular” photographers (which just feels a lot less like you and make you feel even more insecure).
  • You feel like giving up, and you begin to think that you are not cut out for being a photographer, so you get even less active on social media and become even less known to potential clients.

It´s time to roll up your business sleeves and do the work

Okay, so if you recognize yourself in the above – do NOT feel like a failure! Going through this is NORMAL. I´ve been there, and I have coached plenty of photographers who has been there. The fact is if you have never run a photography business before in your life how on earth should you know how to do it differently?

Instead of beating yourself up it´s time to roll up your sleeves and get to work. Now all the fun begins – evolving your creative business mind. It´s time to learn new strategies and gain new powerful knowledge!

Are you ready?

With 20 years experience as a business owner (the last six years as a photographer) and years of business training with some of the best in the world, I give you some of my own personal favorite tips, to attract clients and make more money.

#1. Stop waiting for clients to come to you – get out and get them

I know this might sound scary – especially if you are an introvert person. Nevertheless, if you are not willing to take risks and ask for the sale, you will lose potential income –  those who do not ask for the sale are the ones that close their business soon after they started.

But don´t worry, you do not have to be a sleazy sale person – no need for that – big relief!  There´s no need for a sales pitch! Instead, talk about the experience they will get from working with you. Tell them how it will make them FEEL. Explain ALL the benefits of your service or product. Explain the process of working with you and show your passion for what you do. Nothing sell better than passion and excitement!

Tip: Shift your thinking from believing that you are an annoying sales person to thinking that you are a helper. Think of ways you can HELP and serve your clients and make their life better. From that state of mind, it is easier to sell from the heart.

#2. Do one thing every day to promote yourself

That´s right. Do ONE thing every day – no less, no more. Make it your number one priority – the first thing you do every morning. Use different platforms for this – online and in your local area.

Do a brainstorm exercise and write down at least 50 ideas (small and big) on ways to promote yourself. Use this list every day!

#3. It is all about traffic baby

If you are like most photographers, you´ve put a lot of effort into making a beautiful website. But is your website getting any traffic? The problem with an online presence is that everybody has one, and an even bigger issue is that many do not know how to drive traffic to their site. No visitors – no sale!

Hire a SEO expert to optimize your site or put in the effort to learn how to do it yourself. It is not that difficult once you get started. The time and/or money you put into it can be a deal breaker in getting a higher rank online.

If you  have a WordPress site, I recommend you install a good SEO plug-in like Yoast. The plug-in will teach you how to optimize your site in a few steps – even doable for non-techies.

Tip: Make sure your website is mobile-friendly otherwise it will be dawn ranked by Google.

#4. Collaborate with like-minded

Create your own active and supportive network with other business owners in your area and help promote each other.

  • Local shops, hairdressers, spas, nail salons, yoga studios, coffee shops – think of places where your dream client will typically show up.
  • Design a beautiful gift card or voucher and print it as a postcard or flyer. Have it in your bag and hand it out to everyone you meet when you are out and about. (Example: print your most beautiful photo and then add a 10% or 20% discount – or what you feel is appropriate or offer free hair/makeup when they book a portrait session).
  • Create a super fantastic event together with other business owners. (for example if you photograph children, create a Saturday event for families to come and hear you talk about child photography. You then collaborate with a hairdresser who talk about hairstyles for children, a child clothes shop, who present the newest trends for kids and a blogger or book author who specialize in creative family activities – just to name a few ideas). Make it exciting and fun – let people learn about things that interest them while they get to know you.
  • Don´t have a newsletter? Collaborate with another business owner who does have a newsletter. Send over some beautiful photographs for their shop or do a portrait session and then have that business owner mention/recommend you in their newsletter.
  • Decorate a local shop/cafe/restaurant/salon with your photographs and leave a business card in the shop.

TIP: When networking ask yourself what you can do for your network, not what they can do for you. Be a giver, a supporter and you will benefit from this in the end. Networking is a longterm investment. When trust has been established, your revenue will increase.

#5. Learn from the best

Okay, I´m a business geek. I love to investigate and experiment and find new effective ways to make my business flourish. During my time as a business owner, I´ve been lucky to learn from some of the best entrepreneurs in the world. It is crucial to have a mentor or a support system to help you succeed when you work on your own.

2 Tips To Grow Your Photography Business Faster

Building a successful photography business takes tons of time and hard work. As much as I’d like to be able to tell you it’s fast and easy, it’s not.

However, there are a few things that can help you get there more quickly.

These tips won’t get you there overnight, and it will still require hard work on your part, but you’ll reach your goals faster than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow and you’ll end up getting where you want to be faster because of it.

My ultimate goal with this site is to help you get the business you’ve always wanted, and so here’s a few tips to help you get there faster.

Price adequately from the beginning

If you are consistently under-charging for your photography services, you’re basically leaving money on the table that could reduce financial stress that you have in your life or provide extra income for things like family vacations or the gear you’ve been wanting.

Not only that, but the longer you keep your prices too low, the more likely you are to burn out as business becomes busy. It’s easy to run a business that undervalues its services because people see that it’s “a good deal” and book more easily. However, you attract people who book you based upon price and not because they love your work, and that’s certainly not most peoples’ ideal client. It also makes it more difficult to retain your client base as your prices finally increase.

Take some time to walk through the Free Photographer’s Pricing Guide and make sure that your prices are adequate. It starts with how much you want to make in a year (since that may vary widely based on if you’re full time or part time, or if you don’t really need much money) and then it adds in expenseshow many sessions/weddings you hope to shoot, and how to price photography products and create packages, and finally discusses how your market affects your pricing.

10 Best Photography Marketing Ideas to Grow Your Business

Looking for some of the best photography marketing ideas to grow your business this year?

Maybe you’ve been toying with the idea of taking your photography business to the next level and getting more serious. Or maybe you’ve just exhausted all your best ideas.

Either way, I put together a list of the 10 best photography marketing ideas to grow your photography business that can help keep you busy and your pockets full.

1. Establish a marketing calendar.


Your marketing calendar will help you get a clear vision of what activities you’ll be doing each month to bring in new clients, prioritize the most important things on your to-do list, and choose activities that work with your personal schedule.

2. Start getting noticed.

Boutique Marketing Materials

Working to get some notable media coverage and publicity will help build up your brand as an expert in the photography field. With the right approach, you can attract new audiences through guest posting, interviews, and more.

3. Re-think your pricing menu.

Pricing menu

Maybe you just need a price menu re-design, or maybe you need to re-think what you’re charging completely. Take the time to look at the numbers and see how much you should actually be charging per session based on your time, equipment costs, travel expenses, props, etc.

4. Try something new.

best photography marketing ideas

Test out a fun kids event that brings in new portrait orders (and is adorably cute at the same time!) Whether it’s inviting kids to come have a mud pie fest with you, or a Cutest Kid contest–these events can be extremely profitable and fun.

5. Get inspired by a good read.


Sometimes the best way to re-boot your business is to read something that gets your wheels turning and your entrepreneurial fire re-ignited. In our book, Worth Every Penny, we teach you to sell without discounting and how to use profitable marketing strategies to build a business that thrills your customers.

6. Try new templates that get you referrals.

Portrait Photography Marketing Program

Your marketing pieces need to make a statement if you want to stand out in the ever-increasing field of photographers. Test out some new pieces that get people talking.

7. Do a complete re-brand.

Marketing Educational Series for Photographers

Your branding represents your entire business and speaks volumes of your professionalism. Consider a brand makeover as one way how to grow your photography business.

8. Start blogging.

Photography Marketing Ideas

Let people get to know you and share your expertise all at the same time. Writing regular blog posts will help establish your ethos as an expert photographer who really knows what he/she is doing.

9. Get smarter with continued education.


Try an online course or telesummit that will teach you valuable tips and tricks of the trade that will help you work more efficiently and effectively.

10. Join a club.

best photography marketing ideas

Working alongside fellow photographers and with a great mentor will help keep you on your toes all year long.

The bottom line: You can only grow and do better business if you put in the hard work. Remember, even the best photography marketing ideas are need care and attention!

Want to learn more?

Are you ready to change your pricing from a fear-based reaction to a business decision?

The profit is in the pricing! Your prices even help you attract your model client while scaring off the clients that just don’t fit.

8 Ways to Increase Business Efficiencies

#1 – Assess Employee Productivity

The first place to start is an employee evaluation. Consider the productivity of your workforce. If your company has multiple departments, have your supervisors perform a job performance review of each of the employees within their respective department.

Reviews these employee assessments and discuss ways to boost productivity. Ask supervisors for their input, as they are the ones that directly deal with employees one-on-one on a daily basis.

Building clear communication channels between you and your supervisors, or granting them more flexibility with the management of their team, may also help boost productivity.

#2 – Promote Employee Collaboration

Along with increasing the collaboration between you and your supervisors to improve productivity, you should promote employee collaborations. Look into ways to increase the efficiency of projects that require coworkers to collaborate. This is often done through the use of specialized software.

Staying up to date with the latest technology and software dedicated to file sharing and inter-office communications can reduce the time needed to complete group projects.

Here are some examples of technologies that are available to streamline the collaboration process:

  • Video conferencing software
  • Company intranet for secure communications
  • Cloud data storage

According to a survey from 2013, 82% of businesses plan to use more collaboration tools in the future. The majority of businesses recognize the importance of employee collaboration.

#3 – Analyze Customer Traffic with People Counting

If you are an online only store, then one of the best ways you do this is with website analytics software.

This software can help you more effectively manage your business because you’ll be able to see how people find your website, what pages they visit, how long they stay, and more.

Based off your behavior your can make adjustments to your site to improve the conversions on you website.

In other words, you can make tweaks to your website so that you can better accomplish your company goals, usually, more customers and more revenue.

If you are a brick and mortar store, you will need to look at more than the productivity of your workforce. This is especially true in a retail environment.

It is just as important to examine the behavior of your customers or clients. By utilizing the latest traffic monitoring software, you will gain a better sense of what your clients are interested in. Looking at detailed metrics, you can do the following:

  • Compare the performance of different products
  • Monitor the effects of sales and promotions
  • Optimize your advertising budget
  • Monitor customer wait-time
  • Determine effects of changes to prices, products, and services

Using detailed traffic monitoring software, you can closely track how your customers respond to a large variety of factors. This is a useful step in learning how to anticipate the needs and wants of your customers.

#4 – Listen to Your Customers or Clients

image: https://cdn.business2community.com/wp-content/uploads/2016/02/13_ODc-900×700.jpg

Speaking listening.

After examining the behavior of your customers, you should make an effort to listen to what they actually have to say. Improve communications and customer satisfaction by utilizing customer relationship management (CRM) software. Some of the benefits of using CRM solutions include:

  • Keep clients updated using auto-responders
  • Improve client information database
  • Track client correspondence and email responses

In addition to CRM software, you can gain input from your clients through social media. Encourage your customers and clients to leave feedback and comments on LinkedIn, Facebook and other major social media platforms.

#5 – Outsource Your Information Technology Needs

Outsourcing some of your IT tasks, or even a portion of your IT department, can help reduce operational costs. It can also streamline support and reduce the risk of data loss or compromised business systems.

While there are many benefits to outsourcing, you should remain aware of the potential drawbacks. Pay attention to hidden costs. There is also the potential for less focus on customer satisfaction. This could be crucial if your IT services coincide with the services that you offer your own customers or clients.

#6 – Keep Your Employees Satisfied

image: https://cdn.business2community.com/wp-content/uploads/2016/02/happy-employees-900×600.jpg

Row of business executives with smiley faces

It was mentioned that improving employee productivity is a major part of boosting business efficiency. To help promote employee productivity, it is essential that you keep your workforce satisfied. Offer a method of communication that allows employees to provide their input.

Look for ways to boost morale, such as assessing your employee benefits, procedures for giving raises and pay increases. A happy and healthy employee is a productive employee.

Examine your incentive programs and employee benefits. It may help to examine the benefits offered by similar-sized companies or that of your competition.

#7 – Continue Using the Latest Technology

As you look towards software and technology to increase productivity, streamline operations and improve the efficiency of your business, stay updated about the latest technology.

Most businesses rely on technology for almost every task. Ensure you benefit from advances in enterprise technology by keeping up-to-date with emerging tech trends.

#8 – Create Achievable Goals

Once you have implemented some of these suggestions, you need to be able to define the level of improvement. Set achievable goals related to the methods you use. This allows you to monitor whether the changes you make have any impact on the overall productivity and efficiency of your business.

Create goals that span the entire company, with smaller goals dedicated to various departments or operations. Track your progress and use this as motivation to continue looking for ways to aid efficiency.

Always Look Towards New Methods of Increasing Efficiencies

Tweaking the performance of your company is never an easy task. However, you should not let this stop you from making changes and trying to find new methods of streamlining your operations. A business needs to continue moving forward to remain competitive.

You don’t need to cut any corners to promote growth, increase sales and expand your company. Start with the efficiency of your daily operations.

Read more at https://www.business2community.com/strategy/8-ways-increase-business-efficiencies-01452693#2VL2VGsVVKSh3w2e.99

Building a Video Editing Business from the Ground Up

Do you want to build your own video production business but aren’t sure where to start? Or maybe you already do a few projects here and there, but you want to take the plunge into full-time work. Let me share with you some of the things I’ve learned in building my video editing business.

I started my video editing company in October 2015, and business has steadily increased. I’m not yet working outside my living room, but I am laying a solid foundation to see my business take off by the end of this year.

Business Design

In the beginning of business-building, you first have to answer the question, “Do I want to be a business owner or a freelancer?” These are two different approaches to your work, and two very different mind-sets:

  • Freelancers work for themselves. The idea is to get enough work throughout the year to make a living. It’s just you, your clients, and your work. The only catch is that if you stop working for some reason, your income disappears as well.
  • Business owners want to move from being the only one on the production floor to overseeing production done by other people.The idea is to build an income source so that if you decide to take a four week excursion to the Grand Canyon, your rent still get’s paid because your little army is working while you’re gone.

The next question you need to answer is, “What service am I going to offer?” After doing the one-woman production crew thing for most of my professional life, I was exhausted from doing it all. My best strengths lie in editing video footage together. I decided pretty early on that Renegade Digital Post would only offer video-editing services. No shooting footage.

As an editor outside of Hollywood, this is a risk. Unlike those working in LA, my chances of being roped into a full film crew are pretty limited. And most businesses and individuals that want video work produced want the whole package: pre-production, shoot, edit, file ready for distribution.

The decision to offer only video editing narrowed my client base considerably. But knowing the answer to this question helped me define my target client. I don’t work with businesses (necessarily) to produce video content. My ideal clients are small production companies or one-man producer crews who are maxed out in their project schedule. They’re people who love to shoot and hate to edit. And this fact makes selling my services much easier to do.

As you design your business and think about the skills and products you want to offer, you also have to answer the question, “What problem am I trying to solve?” Going into business without a problem to solve makes your services and products much harder to sell. They’re not needed. Or wanted. But solutions to problems are always in demand.

You vs. Everybody Else With a NLE

Positioning your work and business is critical, whether you’re relying on word-of-mouth or utilizing an ad strategy to find clients. Because seriously, what makes you any different from the next guy with a computer and a NLE?

Think of it this way: what’s the difference between Chipotle and Qdoba? Answer: not much. They’re both fast-service burrito makers. However, one positions itself as a place of wholesome food ingredients, the other as a place where you don’t pay for extras. And people choose to eat at either place based solely on that positioning.

Likewise, clients will choose to work with you based on your positioning. This goes back to the point I made earlier: if you know what problem your business solves, then you have to find people who have that problem in order to make money. And how you offer that solution through your communication streams is how you position your work. This includes when you talk about your business in conversation and online, as well as when advertising and promoting your services.

Another way positioning is reflected in your business name. For some business owners, their business name is the same as their personal name. In my case–well, it’s kind of obvious Renegade Digital Post is not my personal name–however, the other name I considered was Denver Digital Post. After all, I’m in Denver, Colorado and I’m offering post production services for digital media.

However, this had two problems. One, a Denver newspaper is called the “Denver Post”. Two, the name was too stuffy. I wanted people to think of my media company as a place where filmmakers could get Hollywood-caliber editing services and escape from their post-production prison.You can’t get that at Denver Digital, but you can get it at Renegade Digital Post.

Positioning is reflected in how you talk about your services and products. The words you choose to use as you talk about your company must reflect the solution you’re offering. It’s just like the stories you cut as an editor or create as a filmmaker: everything in your film must augment the story you’re telling, reinforce the strength of the characters, and make it believable.

Cashflow & Shiny Objects

The biggest thing you need as a business owner is what’s called “cashflow.” This is not just money going in and out of your bank account. It’s money coming in, going into other areas of the business, and making more money before going out.

The idea is grounded in assets vs. expenses: an asset makes money because of what it does. An expense leaks month every month. The differences between assets and expenses are something any business owner has to understand. Expenses leak money. Assets make money. Businesses make money by having enough assets to cover expenses and then some. This is how profit is generated.

In my case, my editing computer is an asset because it’s the workhorse of my company and every project I complete on it makes money. When I hire an editing assistant in the future, he or she will be an asset because they help finish projects that also make money.

Expenses can be tricky because some of them are needed in order to succeed. However, some expenses aren’t necessary and a wise business owner has to learn how to tell the difference. For example, when I hire an assistant, she will be an asset. But her salary is a necessary expense. At the moment, however, office rent is an unnecessary expense for me. Let me illustrate:

Renegade Digital Post currently operates out of my living room. Paying rent on an office space would mean a monthly payment just to have a place to put my editing computer. I don’t have kids running around all day, so my living room is as private a workplace as an office would be–and maybe even better because literally no one can interrupt me. In my situation, office rent would be an unnecessary expense that’s not contributing any income to the bottom line.

Yes, I could write off my office rent as an expense at the end of the year when I do my taxes. However, if my business expenses are costing me all I’m making, I’m not making any profit month to month. And profit is kind of the point of owning a business, right?

In determining to keep my overhead as low as possible, I’m also avoiding what’s nicknamed “Shiny Object Syndrome.” This is a trap of business ownership that many first-time business builders fall into. They buy everything they think their business needs the second they get their first credit card. For some owners, it’s pretty new staplers. In the video-editing business, my Shiny Object could be an expensive piece of software. Rather than buy what I think I might need just because I have money, I’m making a point of buying what I need, when I need itBy not spending extra money on Shiny Objects, I can use that money to build more assets.

Finding Clients

I get asked this one all the time: “How do you find clients?” A large part of my work in the last eight months has come through word-of-mouth and through my network of professionals and friends. I’ve gotten jobs from Twitter, from random conversations with people while on vacation, and just plain ol’ friends hooking me up.

Word-of-mouth is a great place to start building your business. Don’t underestimate the power of your network. Listen to conversations with friends, and pay attention to what they need. “I might be able to help you with that,” is a great phrase to remember. Be proactive on social networks when you see someone asking for help in your area of expertise. Some of my projects have come from the most unlikely places because I was paying attention to what people needed.

However, only word-of-mouth can be a lousy place to remain if your goal is to get out of your living room and have other people working for you. And believe me, I’m tired of working out of my living room. This is why I’m utilizing other ways to grow my circle of clients.

Getting beyond relying on word-of-mouth is critical in any business-building plan. Two key ways to grow are in referrals and through advertising.

Referrals are exactly what they sound like: asking your current clients if they know of anybody else who could need your products and services.While this can frequently result in a no, there’s another kind of referral to ask for: a recommendation that you can post on your website. In a day an age where users scour ratings and reviews before doing business, you can’t be without these.

Advertising comes in two different forms: free and paid. Free can include both free networks like Twitter, Instagram and Facebook, as well as referrals and word-of-mouth. Paid advertising includes Facebook ads, Google AdWords, newspapers and magazines, radio ads, etc.

The key to successful advertising is getting your message in front of people who will actually want your product. This is the best way to get more paying customers, and thereby, make money. Without this targeting, advertising becomes an expense rather than a revenue stream. Learning how to accomplish this is key. Even if you eventually farm the work out to a marketing company, knowing how it’s done will empower you to get the most bang for your buck.

Only Going Up From Here

In the beginning, business building is challenging. You have to not only think about how your business will grow and move forward, but you also have to get all the work done yourself. This includes doing the services and making the products you offer. But is also includes hundreds of of other details like paperwork, accounting, client management, and pitching.

This stage of “doing everything that needs to be done” is nicknamed bootstrapping, because you’re pulling your company up by your own bootstraps. However, bootstrapping is not a long-term business model. The goal is getting out of it as quickly and sustainably as you can.

The critical key is scaling up and continuing to grow the income coming into your business each month. This is where I’m at in my business. My goal is not to be doing all this work myself. Instead, my goal is to find enough clients and customers where I have a good enough reason to get Renegade Digital Post out of my living room, I can hire an assistant to help me get work done, and I can partner with outside expertise to accomplish tasks such as my taxes, bookkeeping, IT, and the like.

Many business owners start without a clear picture of where they’re going. As a result, they waste time and money developing products and services that nobody wants to purchase. Or, their offerings change with each passing fad. Some never understand the concept of cashflow and end up mired in business debt. Others are so scared by the unknowns they never take the risk and get started.

This does not have to be you. I believe that you can build your own post-production or video editing company and that you can and will be successful! Starting with the foundational concepts explored in this post will get you on the right path to building your business from the ground up!

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