8 Tactics to Increase Sales with Video Content

All businesses can benefit from more sales.

Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank.

If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you.

Produce more video content.

Regardless of your industry, videos can do wonders for your company.

Don’t believe me?

Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.

Furthermore, 43% of consumers want marketers to produce more video content.

You need to give the people what they want.

I’ve seen too many businesses avoid video marketing tactics because they don’t know where to start.

They are afraid of doing something wrong. I’ve even heard some business owners say they don’t use video content because they don’t have the right equipment.

You don’t need any fancy or expensive video equipment.

All of the tactics I’m going to show you can be accomplished with a smartphone or basic camera.

That’s it.

Here’s something else to consider.

Think about the other marketing tactics you’re currently using.

Can more than one person view them at the same time?

I doubt it.

But look at how video content gets consumed in groups:

It’s unlikely two or more people will sit side by side and read your email newsletter together.

However, if you send a video, it’s more likely people will watch it together.

Plus, look at all the device options people use to consume video content.

Videos can help you:

  • increase your website traffic
  • enhance interactions with your customers
  • grow your email list
  • get more followers on social media
  • expose your brand to a wider audience
  • promote new products or services

All these benefits lead to more sales.

This is how you do it.

1. Create a YouTube channel

If you’re not currently using any videos to promote your company, creating a YouTube channel is the first step.

Here’s why.

Once you add videos to YouTube, it’s easy to share them on other platforms.

Whether you’re embedding the video into your website or just sending a link, the YouTube platform makes it simple to accomplish this.

As you’ll see shortly, you’re going to distribute your videos across lots of different platforms.

Uploading all your content to YouTube first will help save you time because you won’t need to make the same video more than once.

Let’s look at an example so you can see what I’m talking about.

Here’s a video I included in a blog post;

Guess where it came from?

I took it directly from my YouTube channel.

Making the video again would have been a waste of time.

That’s why this should be the first place where you start.

Don’t be intimidated.

You won’t have hundreds of videos overnight.

Just focus on one at a time.

It took me years to get over 25,000 subscribers on my YouTube channel.

But now, I have videos with over 22,000 views.

Plus, users, in addition to viewing YouTube content on other platforms, will view it directly on that site as well.

YouTube is only second to Facebook when it comes to the number of active monthly users.

All the content on their platform is strictly videos, and it is still extremely successful.

That alone should show you how powerful video content is in terms of what users want to consume.

2. Post videos on social media

Even if you’re not currently using videos, I’ll assume you have active social media profiles.

Use them to their full potential.

You should be posting on social media every day.

This will keep your brand fresh in the minds of your followers.

The reason why so many companies don’t always post on social media is because they don’t know what to share.

Well, if you’re adding new videos to your YouTube channel, social media is the perfect platform to share your new content.

Most social media platforms have their own software to create and publish video content, but we’ll get to that shortly.

For now, just try to focus on getting all your YouTube videos onto your Facebook and Twitter profiles.

That’s a great place to start.

Take a look at how videos have been trending on Facebook for the last two years:

We saw a 6% jump in video posts by businesses from 2016 to 2017.

I expect that number to continue rising each year for the foreseeable future.

3. Add more videos to your website

What’s the first thing people see when they visit your website?

Too many words on the page can be confusing and unappealing.

You shouldn’t have lots of long paragraphs explaining how your company operates.

Nobody wants to read that.

Instead, simplify the design and color schemes.

Replace all of it with a video message.

Square uses this tactic to explain how their products work:

Do you see how little text they included on this page?

This won’t confuse anyone.

Instead, the viewer’s attention gets drawn to the video.

When you click the link, it plays a video from Square’s YouTube channel.

It’s much more effective than trying to explain how your products work in long and messy paragraphs.

4. Go live on Facebook

I love it when businesses use Facebook live as a promotional method.

It’s one of the best ways you can engage with your Facebook followers in real time.

But there’s science behind it.

You don’t want to just go live randomly for no rhyme or reason.

Instead, you should schedule your live streams to run at a set time every week.

That way, you can continue building a regular audience.

Think about your favorite TV shows.

They are on at the same day and time every week.

If they just came on sporadically, it’s unlikely you’d be able to catch every episode.

That’s the kind of following you’re trying to create here with your live video streams.

Just like your website, Facebook live is a great chance for you to promote your products or do a demonstration.

Facebook is the most popular live video streaming platform:

The user interaction is my favorite part of Facebook live.

Viewers have a chance to comment on your live stream.

It’s absolutely imperative that you respond to those comments.

This interaction will help you build a stronger bond with your customers.

The acknowledgement will show them how much you care.

Call them out by name while you’re live.

Thank them for watching.

Give the viewer a reason to tune in next week.

Go live for a long time.

Facebook allows you to have a stream that lasts for up to four hours.

You don’t need to use all four, but I’d say go for at least two or three.

The longer you’re live, the greater the chance you’ll have of getting more people to watch.

Long live videos mean you need to come prepared.

Don’t just wing it.

Have some notes or references for topics, products, and services you’re planning to discuss.

5. Use Instagram stories

You can post pictures and videos to your Instagram story.

For today’s topic, we’ll focus on the video portion of this.

Instagram stories expire after 24 hours.

Feel free to post several each day to keep your brand fresh in the minds of your followers.

These stories appear at the top of everyone’s homepage.

Anyone who follows you will see you have a story posted that day.

To view it, all they need to do is click on your photo, and the video will play through.

Popular stories will also show up on the search page for users who don’t follow you.

It’s a great way to increase brand exposure.

Instagram also has a live video feature that’s incorporated into their stories.

You don’t need to approach this the same way you do Facebook live videos.

Instead, use your live Instagram stream when you’re somewhere cool.

You can give your followers a tour around your production facility or introduce them to your staff.

This helps create an exclusive feeling for anyone watching.

Now they have access to something that would normally be kept behind closed doors.

Plus it’s so easy to do.

Just pull your phone out of your pocket and start recording.

But like on Facebook live videos, you’ll definitely want to respond to the live user comments.

6. Encourage customers to make their own videos

Not all your video content needs to be produced by you.

Try to get your customers involved.

You’ll accomplish a few things with this method.

  • You’ll get videos free, and it won’t take any of your time
  • It’ll enhance the customer experience
  • You’ll get more brand exposure if your customers share their videos

Look at how GoPro encourages their customers to create video content:

They post the best videos on their website and even give out awards to the creators of their favorite submissions.

Giving the customer recognition for their work is a great way to get people on board.

Plus, people are really creative.

You may find out their content is even better than yours.

Run a contest or some other promotion that gets your customers to break out their cameras and start filming.

7. Email videos to your subscribers

Remember earlier I said we could use the videos from your YouTube channel on multiple platforms?

Well, here’s another chance to share those videos with your customers.

Look to your email subscription list.

Those people may or not be following you on social media, so it’s not a guarantee they’ll see your live streams or other shared videos.

But you have direct access to their inboxes.

Use it.

Embed YouTube videos into your email marketing campaigns.

Given the statistics above, you can see that emails with video content:

  • improve your CTR
  • increase leads
  • increase conversion rates
  • minimize unsubscribes

So it’s a no-brainer to employ this strategy, especially since you don’t have to come up with brand new videos for each email.

Just use the existing ones from your YouTube channel.

8. Make sure all your videos are mobile friendly

One constant you need to maintain with all your videos is the compatibility with mobile devices.

That’s why I’ve been recommending you use platforms like YouTube, Facebook, and Instagram to share your content.

That way, the videos automatically get optimized.

Take a look at how videos are being consumed on mobile devices:

Mobile videos are trending upward.

Just make sure any videos included on your website and emails are on mobile friendly templates.

If your videos aren’t loading and can’t be viewed on phones or tablets, you’ll defeat the purpose of posting them in the first place.


Those of you looking for an easy and inexpensive way to get more sales for your business need to start creating more video content.

Create a YouTube channel, and add videos to it.

You’ll be able to share those same videos on other platforms like social media pages, your website, and even in email campaigns.

In addition to sharing pre-recorded videos, take advantage of live video streams.

Use Facebook and Instagram for this.

It’s a better way to engage with your viewers since you can respond to their comments in real time.

Another way to produce more video content is by getting other people to do it for you.

Come up with creative ways to get your customers to submit videos.

You can share those videos on your website as well.

No matter what kind of videos you’re making, just make sure they are optimized for mobile devices.

The increased brand exposure combined with an easy way for you to explain your products and services will ultimately boost your sales.

What platforms are you currently using to share your video content?

Short videos: The future of marketing communication

The general consensus for those who have millennial (and younger) children or colleagues is the preference of this generation for videos.

For those who are 30 and under, YouTube and Facebook videos are the main choices of entertainment and communication. It is imperative for any business or brand targeting this huge market (remember: 50 percent of Filipinos are under the age of 23), to plan a marketing communication strategy with videos at its core.

We asked John Labasug, formerly the broadcast and production head of Inquirer.net, to give us some tips on how brands can use videos to inform and entertain, while still imparting their key message.

1. Invest in learning the basics of creative and technical video production.
Businesses get better response through visual communication and audiences are more receptive to creative concepts. Video content is also considered to be an audience amplifier—expanding the business’ reach and motivating a call to action.
Hence, it has become essential to learn video production as part of the strategic approach to reach a target audience. It need not be expensive—there are several online video platforms that are made available at no cost. And everyone nowadays has a smartphone.

2. Originality, uniqueness and relevance are key.
Having fancy and expensive production equipment helps, but it is not a differentiating factor of the output. Learning the creative aspects first, will help anyone build engaging video content. And if coming up with your own ideas is too difficult, partnership and collaboration with content providers is another way. Many are open to producing for “exchange deals” and at minimal cost.

3. Find your niche.
Steer away from the conventional overselling techniques. Monitor current trends. Tell a story through your videos and establish an interesting lead. Video is really about exposing emotions through motion. Learning how to do this helps ensure that you have impactful and possibly viral, videos.

When the Customer Isn’t Always Right

Service is one of our company core values, as is a commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations.

Recently, such was the case with a customer — and consequently, we no longer work together.

Truthfully, the relationship was turbulent for some time. We delivered on our promise to respond quickly to and deliver solutions that exceeded their expectations. However, it’s challenging to commit to excellence for customers who are reluctant to truly understand social media. Because anyone can boost a post, doesn’t mean anyone should… particularly when hundreds of dollars are spent on content misaligned with the brand, the copy is full of typos and poor grammar, and the accompanying graphic is visually unappealing or cuts off. Sadly, this occurred frequently. We had several conversations with the owners in hopes they would understand that their actions were damaging their reputation, but our feedback fell on deaf ears.

When customer service becomes pleasing the customer, at all costs — even when it’s to their detriment — there must be a reality check. For us, it’s when we realize we will fail to live up to our commitment to excellence. Our only regret is that waited so long to take a firm stand, as we had hoped things would improve. Ultimately, this hope only defined insanity.

What changed? Why did we decide to remain steadfast in our approach now, when we’ve already allowed this behavior to happen repeatedly?

In all honesty, it was because we simply had enough. If this experience taught us anything, it’s that we will not wait until we’ve lost our minds before we decided it’s time for expectations check. Customer service is not saying yes to everything; it’s not looking the other way at things a CEO would prefer to handle when the mood strikes. Customer service is doing the right thing for the customer, all the time. And that’s why a commitment to excellence must be partnered with customer service.

In our statement of core values, we list bullet points that share what that value means to our company. The final bullet of the value commitment to excellence read, “We are accountable to ourselves and to our customers; likewise, we hold the customer accountable; to generate successful outcomes, it takes a partnership.”


Indeed, it does.

Want to be a social media manager? Here’s what it takes

Udita Pal, 21, graduated in mass communication from the University of Jharkhand in May this year. “Everyone expected me to pursue journalism, but I love being on social media, so I chose to pursue digital marketing,” she says.

Pal then got a job at Open Talk, a social networking app, where she assumed she would be managing the Facebook, Twitter and Instagram accounts by posting periodically”.

“I did not expect the huge amounts of effort it takes for the task. It is a myth that social media marketing is a laidback career,” she says. “Every day, virtually, there are new features to learn about or new social media platforms on which I have to set up a presence for the company, and it has to all be done very quickly. It is hectic, but also very exciting.”

What it entails

To be a social media manager is to be constantly on your toes about everything that is happening across platforms, following trends and news stories from around the world and seeing how you can bend them to your client’s needs, almost immediately, says Sanjana Parmar, a social media manager at Crisp Stories, a brand management agency.

It takes a combination of diverse skill sets — targeted advertising and copywriting; marketing; social media management; even sometimes graphic design and elements of customer service.

“You need a basic understanding of marketing principles, and you must know how to apply them in the social media space,” says Siddharth Deshmukh, associate dean for industry and alumni partnerships and area leader for digital platform and strategies at MICA. “For example, Facebook is used to build communities around social movements, such as books being read, or travel destinations. Twitter is for information dissemination and charting trends. Instagram works with a younger crowd and is hashtag-dependent. LinkedIn, owing to its professional nature, cannot have the same content or tone as Facebook.”

It is important to understand the flavour and voice of the client. “If my clients include an actor, a model and a corporate company, for example, I have to be able to switch between their voices, and sound like them on social media, and never like my 23-year-old self,” says Parmar.

Learning the ropes

There is now a range of diploma, certificate and even post-graduate courses with specialisations in digital marketing and social media brand management.

Typically, they teach students about the platforms, analytics, and essentials of framing campaign strategies for different clients and different online spaces.

“But not a lot of courses teach you how to analyse the data you get from these tools. This analytical ability, a feel for numbers is important, to be a good social media manager. Writing good copy is not enough,” says Pritesh Mittal, founder of Growisto, a digital marketing consultancy.

“Someone aiming for a career in social media must be a passionate and quick learner, and be able to work in a dynamic environment, be tech savvy, a key observer of trends and have an analytic mindset. You must have a problem-solving attitude; not just figure out a problem but also come up with ways to fix it,” says

Dedeepya Reddy, co-founder of Fruitbowl Digital, a digital marketing agency.

However, this only comes with practical use of it. “Your academic background hardly matters. When we hire, we only see how passionate you are and if you will be able to keep up with the job’s dynamic nature,” says Reddy.

How does Facebook advertising work?

Facebook advertising today is way more advanced than simply “boosting a post.”

There is no doubt that today’s social media channels can help you get your business message to the right target audience. Facebook advertising, in particular, can increase website page views, can help generate new sales leads and appointments, and can significantly increase downloads of your website content.

But where do you start?

I recommend Facebook ads. Not boosted posts, mind you, but Facebook Ads delivered through their very robust ad dashboard they call “Facebook Ad Manager.”

Facebook continues to be one of the most popular social media platforms among adults. According to Pew Research, 79 percent of adults are utilizing Facebook to connect with their friends and family and to look up companies they’re considering buying from.

When an ad campaign is being built out on Ad Manager, there’s a lot that needs to be considered, such as: What’s your goal? What is your message? Who is your audience? How much do you want to spend and for how long?

When building an audience, we first want to look at demographics, interests, behaviors and location.

Demographics can be type of education, a financial situation, home environments, life events, politics, employment and relationship status. Interests can range from business, entertainment, fitness, hobbies, technology, fashion and much more. Behaviors can range from buying activities, charitable donations, media consumption, traveling, etc. Your audience can be a specific state, a city within that state or a neighborhood within that city and so-on.

Next, we should be looking at our content. Should we be posting educational content? What about written testimonials? Should we be using video testimonials or video content? One thing we do not want to do is actually “sell” in our message.

One of the biggest mistakes I see today on social media is companies trying to “sell.” That really is a bad practice. The best practice is to deliver a high-quality, high-value proposition that is more educational and “soft” rather than an in-your-face approach.

For instance, I have found that downloadable pieces of educational content have worked the best with most types of audiences my clients are trying to attract. Short videos in that 30- to 45-second range also convert at a very high rate and get great results.

Knowing this “conversion” information is crucial so you don’t waste your budget and so you can reach the absolute best audience for your product.

When beginning to plan out a social media advertising campaign, you should think about how many advertisements you’re going to run in that month. Is it one or two? Or more? Will you be running ads every day?

As with any media channel — traditional or digital — the larger the budget you have, the more significant reach of audience you can achieve.

The goal is to decrease the amount of money spent and increase the size of audience seeing your advertisement. But to do that, you have to be willing to go in with a larger budget to start testing what works and what doesn’t. Typically, I recommend testing several messages and audiences at the launch of a new campaign to see what is going to resonate with the target audience and compel them to action. This is actually very easy to do and is essential to getting good results.

How can we tell if our advertising efforts are working? We should be looking at metrics such as reach, video views, link clicks, engagement, conversions and other results provided by Facebook.

According to Facebook Business Manager, reach is defined as the number of people who saw your advertisement at least once. Do not be mistaken — reach is far different from impressions. Impressions are views of the advertisement by the same people. In other words: Reach plus frequency.

Result is the number of times your advertisement achieved an outcome based on the objective you’ve selected when making the advertisement.

Link clicks are important because we want to decrease the money spent but increase the amount of link clicks.

This can relate back to the piece of content. Is it compelling? Is there an incentive?

Pieces of content have to be relevant. Facebook rates your content on a scale of 1 to 10 of relevancy. This estimates how well the audience is responding to the advertisement. Having a rating of 10 is the goal.

As is the case with all digital marketing and advertising, Facebook is always changing. Make sure someone on your team is keeping up-to-date on new techniques to effectively reach audiences through social media channels. My advice to you is, “Don’t be afraid.” If you have something worth saying and think your target audience can benefit from hearing about it, get a Facebook ad campaign together and start.

12 absurdly easy ways to make money in your small biz

Want to make more money in your small business? Who doesn’t?

But usually, when entrepreneurs think of boosting their bottom line, they consider things that are pretty tough: developing new products or services, opening new locations or adding an eighth day of the week so they can work 24/8 instead of just 24/7.

Relax! There are better ways to go about it that won’t take too much time, and most of them won’t cost you much. Some are absurdly easy, even.

1. Rent out unused space. Have extra office space or a conference room that often sits idle? Rent it out on a site such as LiquidSpace or PivotDesk. If you own a retail shop, consider renting extra space to a complementary business. For example, if you have a toy store, find a local craftsperson who makes children’s clothing.

2. Cut expenses. Are you paying for services and subscriptions you no longer use? When’s the last time you renegotiated your Internet service? Your insurance? Utilities? Service providers slowly raise prices, especially on long-term customers. With the FCC about to end Net neutrality, expect your small business Internet prices to rise, so renegotiate rates now.

3. Up-sell. Do you only have one priced product or service? Consider adding more function-rich, pricier versions. Example: Say a spa offers only one hour massages. They’ll make more money when they also offer 90-minute massages, hot-stone massages, aromatherapy massages. What’s the equivalent of a hot-stone massage in your business?

4. Cross-sell. Offer associated products or services. Remember that spa? They also offer body lotions, scrubs and candles for sale, too.

5. Maybe you’re charging too little? Take a look at what your competitors charge. Has it been a long time since you raised your prices? Could you raise your price by 5% or 10%? It’s likely most people won’t notice.

6. Get found, free. The easiest, cheapest advertising is to make sure you’re listed on search engines, with details about your offerings, hours, even pictures. “Claim” your business on Google My Business, Bing Places and Yelp. It’s free and helps you get found when someone in your area looks for a business such as yours.

7. Pay for targeted ads on Facebook. These are incredibly easy to set up, and you can target your market very narrowly. For example, a seafood restaurant can target people who like oysters and dining out and live within one or two Zip codes of the restaurant. Where else can you advertise like that?

8. Buy ads on Google Adwords. Maintaining social media campaigns — writing posts, taking or finding accompanying pics, responding to comments — takes time. You might be better off buying ads from Google Adwords, which makes your business more visible when people search and just put your ads on autopilot.

9. Give yourself a sales quota. Need more customers and already have leads? Make at least three sales calls every day. These calls add up. Over a month, you’ll have made 20 to 60 new sales calls. Contact prospects, current customers and referrals.

10. Get referrals from existing customers. Ask your best customers to tell their friends and family about you — and then reward them when they do with discounts on products or services.

11. Take your three best customers to lunch. People do business with people they like. Don’t make your business lunch seem like a sales call. Instead, ask for an informal get-together. The holidays are a perfect excuse for an invitation. Once you’ve taken the time to get to know your guests, setting up a sales call in the future will be easier.

12. Stop wasting time. Send invoices with a few clicks using QuickBooksOnline,  Xero or FreshBooks; collaborate on documents with Google Docs or Dropbox rather than sending a gazillion emails back and forth; schedule social media posts with Hootsuite  or Buffer. And definitely check out the new Microsoft 365 Business, which offers a full range of small business apps in one online package, including invoicing, document sharing, email marketing and more.  It’s time to enter the 21st century.

11 Strategies for Increasing Your Customers’ Lifetime Value

In order to substantially increase the value of each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, offer free trials, utilize email marketing, manage contests for customers and engage clients who regularly use numerous social media networks. You may also install a tool that allows customers to chat with helpful representatives, and you can add software that will suggest products for visitors, customize landing pages and show reviews that describe various products.

Shipping Products Efficiently

Once a customer selects an item, a company’s website should offer at least three shipping options, and when the business sends a customer’s package, the company can automatically send an email that contains the tracking number. Moreover, the company may install a tool that will provide an email once a shipment has been delivered.

Managing Contests

You should create contests that allow buyers to win prizes and numerous coupon codes, and when a customer earns a reward, you can send thousands of emails that mention the contest’s winners and the prizes that the customers received. These frequent contests may substantially boost the number of guests who visit your company’s website and the average amount of webpages that customers view. According to multiple reports, the availability of contests can also increase the number of visitors who share a website’s links on various social media networks.

Suggesting Products and Offering Reviews

While a marketer develops a landing page, the expert may integrate multiple testimonials into the webpage, and various reports have indicated that positive reviews can sometimes increase a site’s conversion rate by more than 55%. Once a customer evaluates descriptions of items that the company sells, a website should provide a list of products that have similar features. Furthermore, the site’s tools can market accessories that are related to items that a customer has purchased, and the list could indicate the number of points that are associated with each item.

Offering Short-Term Deals


In order to promote a sense of urgency, a business may provide exclusive discounts for less than five days, or a company could temporarily offer free products for customers who buy relatively expensive items. According to multiple reports, these techniques can tremendously increase a website’s conversion rates and boost the number of landing pages that customers view. Moreover, the strategies regularly prompt visitors to subscribe to newsletters because the guests would like to receive updates that describe new sales.

Creating the display image for the discounts is not easy. One should make the graphical representation of the offers with great research. As every other brand is offering discounts to increase traffic and sales to their website. To stand out from the crowd, we should consider doing in-depth analyses of the trends and placement of the words. Initially, you can make use of some general stock images to check the design and deployment of your content within the body. This would help you get an idea of how you can plan your final image for the offer should look like, plus the pictures would be free of cost. Hence, reducing the cost of the marketing campaign.

Coupon Codes for Buyers

If a customer places an order with a subtotal of more than $150, you should offer a discount of at least 10%, and you may also provide free shipping for individuals who buy products with a cumulative value of at least $100. Numerous reports have indicated that this strategy can increase a company’s revenue by more than 34%, and the technique may substantially augment the percentage of buyers who create excellent reviews, boost the average number of orders that clients place and increase the profit margin of each sale.

Saving Information

While a customer is placing an order, the buyer should be able to save shipping information and a list of products that interest the customer. Some websites feature tools that automatically save a catalog of products that a buyer has chosen. Once a customer makes a purchase, the individual should subscribe to a company’s newsletter. Consequently, the business can send emails that offer descriptions of newly released products and reports that are associated with the company’s niche.

Offering Points for Customers Who Make Numerous Purchases


When a client buys multiple items, you should offer a predetermined number of points for each sale. Once the buyer accumulates a specific amount of points, you can send a free product or offer a substantial discount. Various analyses have suggested that this technique increases the overall satisfaction of customers, boosts the number of products that some clients buy and augments the amount of landing pages that guests browse.

Providing Useful Surveys and Incentives for Customers Who Offer Feedback

Once a client has made a purchase, you can provide a relatively short survey, and a customer may evaluate the quality of the items, the design of the company’s website, the shipping options that the business offers, webpages that provide responses to frequently asked questions and the quality of the company’s customer service. Additionally, the business can send monthly surveys that analyze new products, modifications that could affect orders or contests.

Managing Returns Effectively

When a customer would like to return a product, the company should send a box and a shipping label to the client, and subsequently, a customer service representative can offer a list of products that could replace the defective item. When examining the sales of large corporations, numerous experts determined that easy returns can tremendously raise the number of purchases that a customer makes, increase the amount of positive reviews that buyers offer and boost the number of customers who refer friends to a business.

Using a Customer Relationship Management System

If you install a customer relationship management system, you may create a profile for each buyer, describe the types of products that a client regularly buys, evaluate the personal interests of customers and examine messages that a customer has sent to the business. The software program may also determine the number of orders that each customer has placed and the total revenue that a buyer has generated.

Interacting with Customers Who Use Multiple Social Media Networks

When a company manages social media profiles, the business can offer coupon codes to individuals who place comments on the webpages, and if a customer adds a question to a social media profile, the company’s marketers should respond within 12 hours. A business may also post many images that show satisfied customers and pictures that highlight the features of high-quality products. Furthermore, a company can add updates that evaluate exclusive deals, contests that the company is managing, programs that help charitable organizations, policies that are associated with returns and the availability of surveys that offer incentives.

SocialMedia.Market to Launch Innovative Ethereum Platform for Influencer Marketing

There is a problem that almost every company that is trying to find an audience or customer base is having. People don’t like ads. According to a 2016 report by Global Web Index, almost half of all web users have some sort of ad blocker in place. Pay per click style ads are also suffering from fraudulent clicks, and automated systems like the one Google uses on YouTube saw a massive drop in usage after the infamous Adpocalypse.

The Problem With Advertising Today

As a way to both get around ad blockers and reach more specifically targeted online communities, advertisers have come up with a technique called influencer marketing. Influencer marketing is when a company pays a well respected social media presence like a Twitter user with thousands of followers, a popular YouTuber, or a blogger with a broad following, to disseminate information about their product or service. This is usually done in an unobtrusive way, or in such a way that it blends in better with the content that the influencer usually produces or shares.

While influencer marketing may seem to be a great alternative to traditional online or offline advertising, it’s not without its issues. The market is highly opaque and difficult to understand. Fees for companies that manage influencers can range from low to ridiculous, and fraud and miscommunications are prevalent.

The Social Media Solution

SocialMedia.Market claims that they have a viable solution for this burgeoning advertising market. Not only is their solution elegant and easy to understand, but it also makes brilliant use of blockchain technology.

As an Ethereum-based platform that will offer its own ERC-20 tokens, called SMT, transactions made on the SocialMedia.Market network will be done using SMT.

The platform will provide an open, transparent marketplace for influencer marketing services that anyone can use. It not only allows well-established influencers to sell their services, but it also allows up and coming influencers to offer access to their communities as well.

In addition to providing the marketplace, SocialMediaMarket will also offer innovative real-time data analysis tools, as well as tracking returns on investment, or ROI. This data can then be processed into a real-time cost per engagement, or CPE metric, which is essential in understanding the cost-effectiveness of an ad campaign.

The entire process from start to finish is securely controlled by Ethereum smart contracts that provide both stability and transparency.

SMT Token Details

The ERC-20 token called SMT will facilitate transactions on the market. Holders of SMT may be able to get additional rewards by participating in SocailMedia.Market’s innovative dispute resolution process – more on that later.

Total token supply: 40,000,000,

Token type: ERC-20,

ICO Dates: Phase 1 begins December 7, 2017, through to December 14, 2017, Phase 2 on February 9, 2018 through to February 23, 2018,

Contribution methods: bitcoin and ethereum,

Minimum contribution: 0.01 ETH,

Exchange rate: 1 ETH = 800 SMT,

Distribution: 20 percent in ICO phase 1, 60 percent in phase 2, 15 percent for platform functionality, and five percent for partners, advisory board, and bounties.

Innovative Dispute Resolution Process

Let’s face it, disputes happen, especially when it comes to creative endeavors like advertising or marketing. What happens when an advertiser and an influencer have a disagreement or dispute? SocialMedia.Market has built in a fail-safe of sorts within their smart contracts to compensate for this eventuality. Let’s go through a possible scenario.

Jessica is a successful YouTuber with 100,000 subscribers. Each week, she releases videos about the latest tech news and products. Jessica agrees with an advertiser to include a 30-second segment in one of her videos. Jessica makes the segment, but the advertiser feels for whatever reason that they are not satisfied with the result.

The two parties then enter the official dispute resolution process. In the process, various parties including some qualified investors in SMT, are allowed to vote on the dispute to decide the outcome. As a reward for participating in the dispute resolution process, the smart contract releases an SMT reward to those who voted on the outcome.

Who is allowed to vote in a dispute process? According to the whitepaper, anyone who holds “a certain amount of tokens” in their account, or are approved as a resolution expert, can participate and receive an SMT reward. The paper later goes on the clarify that the number of tokens to be held will be determined by the community at a later date, presumably once the platform goes live.

The Team behind SocialMedia.Market

The project is lead by an experienced and dynamic team of talented individuals from around the globe.

The CEO and founder of the company, Dmitry Shyshov comes from a background in e-sports, and games marketing. His company R.Games and Nontita Limited have sold more than 10 million units in the last three years and engaged over two million users every year. Shyshov has a deep and active understanding how online marketing works, and he is an early adopter of influencer marketing.

Co-founder and CMO Alexandra Morozova also comes from R.Games and Nontita Limited. She specialized in working with social media influencers in the games and e-sports fields. With more than seven years experience, Morozova has worked on marketing campaigns for major companies like Apple, Sony, Dell, and Microsoft among others.

Maksym Churkin is the tech lead, and he is a modular architecture specialist and Scrum master. With more than seven years experience in SaaS applications, Churkin will be responsible for all technical aspects of the project’s operation.

Business development manager Viktor Perekhod comes from a background working with industry leaders like Volvo, Samsung, and Vodafone, and is an expert in identifying new business opportunities. Perekhod joins with more than eight years experience in business development.

The Bottom Line

So what is SocialMedia.Market‘s main advantage in this new advertising market? Aside from transparency, and inclusiveness for smaller influencers, one of the most important aspects of SocialMedia.Market’s offering is cost. Many influencer agencies and agents charge up to 50 percent commissions. Also, they typically have no formal dispute process in the event of a problem occurring.

The creation of an open, transparent and fair marketplace for influencer marketing could have long and profound effects on the way advertisers and customers communicate.

See why social media managers are freaking out about Facebook’s latest policy change

In July, Facebook stymied the ability of page owners to customize link previews in order to stop the spread of fake news. Though it doesn’t seem to have achieved that, this change has had page owners and social media managers up in arms, some of whom took to Facebook’s blog to vent their anger:

The problem: 60% of websites don’t define the Open Graph tags necessary for Facebook to display an attractive link preview. This means that most of the time, page owners wanting to share a link are confronted with something like this:

Even if you’ve got full control over the link you’re sharing, it’s a lot of work to change the meta-tags of every page you want to share, and there’s often a lot of back-and-forth going on between the social media team and the IT team just to customize a single link preview. In addition, social media managers sometimes want to share the same link multiple times (when re-sharing a product page that has been popular in the past, for example), but want to use a different image for each post.

A seemingly easy fix is to share an image post with a link in the blurb above the image, rather than using Facebook’s link previews. However, there’s research to show that the click-trough rates on image posts are 82% belowthose using the native link previews (yes, I double checked that number ?). And to some extent, that’s intuitive: When socialites click on the image, they’re presented with a larger gallery-version of the image, but nothing else to click on. In the case of the native link previews, however, they’ve been trained by Facebook to click anywhere if they want to know more.

Luckily, there are two ways which allow you to continue editing link previews. The first can be done through Facebook’s interface itself. Create a new image ad, set the destination to the link you’re trying to share, customize the image and title to your liking, and tick the “Also post to my page”-checkbox. Then, set the campaign’s budget to $1 and wait until your ad has been approved by Facebook. Your newly created ad will then be posted to your page’s timeline.

If you don’t want to go through the hassle of creating a new ad every time you want to post a link to Facebook, you can try the second way: ShareKit.io. You simply upload your image and enter a title and description, and ShareKit will generate a new link for you that you can then post to Facebook. Their agency plan lets you use your own (or your client’s) domain, so the link won’t appear as a ShareKit link.

It’s a shame that Facebook has decided to make the lives of social media managers harder than they’d have to be, but as you can see, there are a few alternatives that let you continue to customize link previews to your heart’s content.

Pakistan reportedly blocks Twitter, Facebook, and YouTube amid protest crackdowns

Pakistan has reportedly blocked Facebook, YouTube, and Twitter amid a broader crackdown on protests.

The blockages come after six people died and 200 others were injured after authorities attempted to clear Islamist protests from highways near the capital of Islamabad, according to the Associated Press.

Pakistan also instituted a media blackout, with many of its major TV stations going off the air.

We are aware of reports that the Pakistani government has taken action to block Twitter service, as well as other social media services, and that users are having difficulty using Twitter in Pakistan. We are monitoring the situation and hope service will be fully restored soon.

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