Short videos: The future of marketing communication

The general consensus for those who have millennial (and younger) children or colleagues is the preference of this generation for videos.

For those who are 30 and under, YouTube and Facebook videos are the main choices of entertainment and communication. It is imperative for any business or brand targeting this huge market (remember: 50 percent of Filipinos are under the age of 23), to plan a marketing communication strategy with videos at its core.

We asked John Labasug, formerly the broadcast and production head of Inquirer.net, to give us some tips on how brands can use videos to inform and entertain, while still imparting their key message.

1. Invest in learning the basics of creative and technical video production.
Businesses get better response through visual communication and audiences are more receptive to creative concepts. Video content is also considered to be an audience amplifier—expanding the business’ reach and motivating a call to action.
Hence, it has become essential to learn video production as part of the strategic approach to reach a target audience. It need not be expensive—there are several online video platforms that are made available at no cost. And everyone nowadays has a smartphone.

2. Originality, uniqueness and relevance are key.
Having fancy and expensive production equipment helps, but it is not a differentiating factor of the output. Learning the creative aspects first, will help anyone build engaging video content. And if coming up with your own ideas is too difficult, partnership and collaboration with content providers is another way. Many are open to producing for “exchange deals” and at minimal cost.

3. Find your niche.
Steer away from the conventional overselling techniques. Monitor current trends. Tell a story through your videos and establish an interesting lead. Video is really about exposing emotions through motion. Learning how to do this helps ensure that you have impactful and possibly viral, videos.

11 Effective Ways to Use Social Media to Promote Your Content

You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively?

Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar. This ensures every piece of content is properly promoted in an organized manner. Download this free editorial calendar template to start planning today.

Now it’s time to take your social media promotion to the next level.tweet-this

Here are 11 effective ways to promote your content using social media you probably aren’t doing enough of.

Embrace The Visual

shutterstock_184636283

We all know tweets with images get more engagement. We’ve known for a while that photos on Facebook get more engagement. Even images on LinkedIn get more engagement. Three of the “newest” social networks—Pinterest, Instagram, and Snapchat, are based entirely on images. So why aren’t you leveraging the visual when promoting your content? Don’t just create a branded “featured image” to share with your post. Create separate images for each of the main points in your content. Use these when you repeatedly post to social media (see below for more on this point). Check out my post on top social media for business quotes for an example that clearly illustrates how to leverage the visual.

Headlines Matter

You’re writing great content, but are you writing a title worthy of grabbing someone’s attention in social media? If not you either need to:

  1. Create better titles that help your posts to be more promotable in social media or…
  2. Create a new title specifically for sharing your content in social media.

Don’t just settle for one title. You should be posting your content multiple times. Create multiple titles, and perform A/B testing to see which headlines most effectively promote your content on which social networks. Use a tool like BuzzSumo to help you research effective titles for the same type of content per social network. (See Curata’s post about curated content for more tips about creating new titles.)

Customize For the Platform

When sharing content, utilize the customizable posting features on each social media platform. This includes the headline, image, and a description of the content you’re sharing. Every marketer and social media user is competing to catch the user’s eye. The more optimized your post is for a particular platform, the more effective your social media promotion will be.

For example, if you share a link to Facebook, you have the opportunity to create a post that truly stands out. All you need is an attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image), and a short, compelling description.

With this formula, you can entice readers to click on your content. In the same manner, appending your content with hashtags helps make it more discoverable for those social networks that support them. See this tweet by former Curata CMO Michael Gerard for an example of using hashtags and an image:

Share at the Right Time

Though this tip may seem like common sense, many content marketers overlook this simple concept. For maximum engagement, the content you’re sharing needs to reach as many people as possible. So you have to go where the crowd is—and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of day.

Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network, and experimenting. Some social media platforms have features designed to aid you in this process, such as Facebook Insights. In addition, third party tools such as FollowerWonk help estimate the best times for some platforms.

Don’t be Afraid to Post Multiple Times

Numerous data studies suggest you will be more effective by promoting the same content multiple times on social media. Use multiple images and multiple headlines for your content. This way you engage with your followers without them even knowing you’re reposting the same content. Social media users don’t see most of your posts on any given day anyway. So posting multiple times ensures your audience has a chance to see your content.

Ask Questions

ThinkingManWithQuestionMarks

Don’t just drop links. Drive social media users to communicate with you—and increase the chances they engage with your content—by asking for questions and feedback. Social media was made for people; not for businesses. So you should always be striving to create a human connection with social media users.

The beauty of social media marketing is that it can improve both your public relations and content marketing, simply by asking for a response. To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions are a great attention grabber, and help foster a community of connection that results in more effective social media promotion.

Share on the right platform

With so many social media sites constantly sprouting up and vying for attention, it can be hard to keep up. Just when we thought we knew everything with the emergence of Ello, now comes Tsu. Having accounts on various sites can be advantageous for fostering innovation and staying creative. But it can also be difficult to choose which platform to post your content to.

To reiterate, since different sites serve different purposes and audiences, it’s crucial to familiarize yourself with the major social media platforms your target audience uses. Avoid redundancy and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs.

Once your social media promotion is successful on these platforms, use that information to start embarking on a new platform. Don’t forget to share your multimedia content to social networks like Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.

Pay to Play

shutterstock_188002838

Why pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media? Paid Social is mainstream, meaning you can pay to promote your content into the news feeds of social media users, where you are guaranteed visibility from a relevant audience. If you haven’t done so already, try shifting your budget to experiment, whether on Twitter, Facebook, or another network.

Maximize Your Brand Advocates

Does your company have an employee advocacy program? Employees or partners are likely already sharing your content socially. Get more of them to do so more regularly to help promote your content. There are many tools that make it easy to manage and measure social media sharing by brand advocates. See the aforementioned list of content promotion tools for a full breakdown of different advocacy tools, such as GaggleAMP and SocialChorus.

Leverage Communities

An employee advocacy program is one way of leveraging communities. It allows you to utilize the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already more than two million communities within LinkedIn alone. Not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.

Joining and becoming an engaging member of relevant communities allows you to promote your content to a very targeted audience of social media users. Such groups could be in the hundreds, thousands, or even more—the largest LinkedIn Group has more than one million members! (There’s even a community for content marketing and promotion: The Content Marketing Forum.)

Experiment With Content Creator Communities

shutterstock_127623848

I saved this for last because it is not everyone’s cup of tea, but there are a number of other communities such as TriberrSocial Buzz Club, and Viral Content Buzz. They exist outside of social media for the sole purpose of bringing together content creators and enhancing your social media promotion. If the content you discover on one of these sites is something you would considering curating, then this might be a good site to consider promoting your own content on.

What’s Next

When it comes to promoting content, social media is one of the most powerful tools available; however, most content marketers fail to truly maximize its potential. Utilize one or all of these 11 ways to promote your social media content, and you’ll generate significantly more traffic for your precious content.

Which of these 11 methods have worked for you? Any others that you would add to the list? Please chime in below in the comments!

BEST PROMO OFFER YOU CAN GET ENTERING NOVEMBER

 

As politicians prepare ahead of 2019 general elections, bulk SMS, phone numbers, and social media are some of the most important tools they’ll need/use, so positioning yourself ahead now means a lot…

 

Get your own fully automated and responsive BULK SMS WEBSITE like www.smshouse.com.ng

+ Online Payment Gateway
+ 50 MILLION Phone Numbers (Covering almost all Polling Units, Wards, LGAs and states in Nigeria)
+ 500,000 Nigerian email addresses
+ 1000 SMS UNITS
+ Learn how I make millions selling phone numbers and bulk SMS to politicians, churches, schools, corporates and 12,000 others video training

Price is #450,000

But you can pay #200,000 to get the above listed package if you are paying before Friday

THIS PROMO IS FOR THE FIRST FIVE PEOPLE TO MAKE PAYMENT INTO:

Account details
GTBANK
GILEADBALM ENTERPRISE
0050464651

 

chat me up on whatsapp on 08160718663 for more info

Uchunor Emmanuel
Digital Marketing Consultant

6 Reasons Businesses Need Social Media Marketing

In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.

Here are 6 ways in which social media marketing can benefit a business.

Social Media Gives You a Wider Reach

With social media, it’s easy to market your services to a large population. And not only does social media allow you to reach out to more people; it even lets you determine the kind of audience to whom you wish to market yourself.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

Social Media Marketing Is Easily Shareable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on social media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find (and buy from) you

In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option.

These are just a few ways in which companies can use social media. Without a strong social media presence, it’s impossible to survive in today’s market.

Interested in building a social media presence for your business? Call/Whatsapp me now +2348161333171, email bright@gtextgroup.com.ng

 

3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal.

The problem is that setting up a meeting with a lead requires a lot of tedious and repetitive work, which humans don’t do well. Automation helps a lot but doesn’t replace the sales person. Instead, it takes care of the necessary tasks that don’t require a human touch, freeing up your salespeople to have as much one on one selling time as possible.

Adopting automation doesn’t even mean upending your sales process. Here are three simple ways of harnessing automation that will unlock your sales reps’ ability to make conversions.

1. Stick to Email For as Many Interactions as Possible

One-on-one interactions are essential for closing but it is difficult to scale them. Where somebody talking on the phone might be able to make 8 calls an hour, you can prepare and send 200 personalized email campaigns in half that time.

Because email doesn’t require a person to communicate in real time, it allows human input to be focused on creating personalized content. Repetitive content and delivery scheduling can be handed over to your sales automation software.

Let me give you an example. Most of the words in an email can be repeated. This means that you can create a template with spaces left for the sections you want to personalize. If you use an email outreach automator like Growbots, Yesware, or Outreach, all your sales rep has to do is create personalized information to feed into the template, saving them from having to write a completely new message every time.

That really comes in handy when you consider that with cold outreach only half of the responses you get come after your first email. We did a study of over 600,000 cold email campaigns sent on our platform to find out what percentage of positive responses come after each email in your outreach sequence. What we found was to get 97% of your potential responses, you need to send at least four emails.

Graph showing the percentage of positive responses that come after each email in your sequence.
It takes only a few minutes to set up a sequence of messages to be scheduled automatically to hundreds of email addresses. Not only that but most decision makers check their own email. Over the phone, that many touch points would take over three days. Even then your sales reps are more often than not likely to reach their lead’s secretaries or some other gatekeeper that they will need to work past.

It is easy to test and optimize different aspects of your delivery and messaging. Your templates can be easily A/B tested to see which subject line, format, and sequence works best. Even optimizing the time of delivery can have a big effect on the response rate. Different targets have different habits when it comes to positively responding to your emails. Take the example of this prospect:

You can double your conversion rate. (Image Source)
Automation means you can schedule your emails to be delivered at the right time, pretty much doubling your conversion rate over less desirable times.

2. Collect and Reuse Content That Works

You will find that certain responses to questions and objections work better than others. These can be loaded into an email accelerator like Cirrus Insight or Mixmax. They sit in your inbox and provide you with a previously prepared response you can send out immediately. You can also share these responses with new members of the team so that they don’t need extensive onboarding before they can begin fielding queries from leads.

When a lead needs more convincing or stops responding, they are not lost. An email automator like followup.cc, rebump, or vocus, lets you set up a sequence of automated messages that you can customize to address the specific pain points the lead has. Your sales rep can use a combination of responses that have previously been effective and then set them to deliver automatically. This way they can keep in contact with this lead without having to take the time to continually check in with them.

3. Don’t Leave Meeting Scheduling to Chance

After your sales rep has done all of the work to get a one on one meeting, they don’t want to lose the lead in the time between agreeing to meet and holding the meeting. Despite the fact that your sales rep’s lead has signaled that they want to meet, they can still lose them if your sales rep isn’t careful.

The ensuing back and forth that comes from agreeing to a time to meet loses a surprising number of leads. An automated meeting scheduler allows your lead to pick a time when both of you are available. There is no back and forth and no chance for the meeting to be broken.

An automated scheduler will not only update both your calendars but also send a friendly reminder to your lead. While this may not sound like a lot, it makes a big difference. Before we started using a scheduling automator like Calendly, only about half of the meetings we set would be attended. After that number rose to 74%.

Image Source
A scheduling automator frees up your sales rep’s time while doing the job better than they could do themselves.

It is time to unleash your sales reps with automation

Automation is most effective when it gives your sales people more time to speak one on one with their leads. Things that computers do well and humans don’t, like scheduling interactions and doing repetitive processes, can be easily automated. This means that your sales reps can add their human touch to many more interactions. We have found that on average, a sales rep can triple the number of meetings they book using automation than they can without it

 

Facebook feed
2 months ago
Gtext Homes

https://m.facebook.com/story.php?story_fbid=2563179380383485&id=475669909303992

Real Estate Today With GtextHomes Titans: 12 Real Estate Fundamentals

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
LIKE
LOVE
HAHA
WOW
SAD
ANGRY
3 months ago

The greatest gifts you can give your children are the roots of responsibility and the wings of independence. Happy Children's day from all of us Gtext Media #gtextglobal #gtextis11 #gtextmedia ... See more

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
« 1 of 35 »
Gtext Group
http://blog.gtextgroup.com.ng/
    Gtext Homes
      Techlancer
      http://techlancer.gtextgroup.com.ng/
        Graphics News
        http://www.graphics.com/rss.xml
          More Graphics News
          • 10 Responsive Slider jQuery Plugins
            by Chris Thurman on January 24, 2013 at 1:37 pm

            We’ve all heard about why we should be using responsive design (beyond the fact that it’s current design trend). But the decision to go responsive raises a number of development questions. One of the biggest issues is handling media. And […] The post 10 Responsive Slider jQuery Plugins appeared first on Visual Swirl Design Resources. […]

          • 13 Beautiful 2013 Desktop Wallpapers for New Years
            by Chris Thurman on January 1, 2013 at 7:26 pm

            Welcome to 2013! To kick off another great  year I’ve rounded up 13 of the best 2013 wallpapers. Start off the new year by making a plan to clean up your desktop. Once it’s clean, you’ll want to decorate with […] The post 13 Beautiful 2013 Desktop Wallpapers for New Years appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for August 2012
            by Chris Thurman on August 3, 2012 at 5:59 pm

            August desktop calendars just a couple days late. This collection of desktop calendar wallpapers will help keep your desktops fresh as we roll through the rest of the summer. As always, I’ve hand-picked wallpapers from talented artists and designers  around […] The post Desktop Wallpaper Calendars for August 2012 appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for July 2012
            by Chris Thurman on July 2, 2012 at 8:35 pm

            July desktop calendars are hot off the press. 2012 is halfway gone but these fun and inspiring calendar wallpapers will surely help you get through the dog-days of summer. These fine wallpapers have been hand-picked from talented artists and designers from […] The post Desktop Wallpaper Calendars for July 2012 appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars for June 2012
            by Chris Thurman on June 1, 2012 at 3:49 pm

            June is here and that means it’s time laying out by the pool, catching lightning bugs, grilling out, and downloading some awesome new desktop wallpaper calendars. These wallpapers have been hand-picked from talented artists and designers that you’ve come to […] The post Desktop Wallpaper Calendars for June 2012 appeared first on Visual Swirl Design Resources. […]

          • What Every Designer Should Know About Copyright
            by Zach Ball on May 7, 2012 at 1:00 pm

            With the advent of the Internet it has become easier than ever to steal, copy, or pirate another’s work. Because of this, it is more important than ever to have increased copyright knowledge and protection. And, since designers work almost solely […] The post What Every Designer Should Know About Copyright appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars: May 2012
            by Chris Thurman on May 1, 2012 at 4:01 am

            Before spring fades to summer let’s get those desktops cleared with some virtual spring cleaning. Welcome to another collection of fabulous desktop wallpaper calendars for the month of May. These wallpapers have been hand-picked from some amazingly talented artists and […] The post Desktop Wallpaper Calendars: May 2012 appeared first on Visual Swirl Design Resources. […]

          • 30 Beautiful Typographic T-Shirts
            by Melody Stone on April 19, 2012 at 12:42 pm

            Some type tees depend on a pithy phrase to make them interesting, in a simple boring font. Some t-shirt designers go above and beyond to enhance the message with beautiful typography. We’re going to take a closer look at those […] The post 30 Beautiful Typographic T-Shirts appeared first on Visual Swirl Design Resources. […]

          • Successful Strategy for Integrating Web and Print Design
            by Chris Thurman on April 11, 2012 at 8:12 pm

            Today’s marketplace demands that designers be versatile enough to create an integrated print and web media campaign. This is easier said than done, however, as the differences between designing for these two media are extensive, however, and each presents its […] The post Successful Strategy for Integrating Web and Print Design appeared first on Visual Swirl Design Resources. […]

          • Desktop Wallpaper Calendars: April 2012
            by Chris Thurman on April 2, 2012 at 2:24 am

            No April Fools joke today. Instead let me present a roundup of Desktop Wallpaper Calendars for April 2012. With spring in full swing, I’ve gathered several beautiful desktop wallpapers featuring April 2012 calendars. Freshen up your desktop and check back next […] The post Desktop Wallpaper Calendars: April 2012 appeared first on Visual Swirl Design Resources. […]

          Stephen Akintayo consulting
          http://blog.stephenakintayo.com/
            >