8 Reasons Why Your Business Needs a Social Media Manager

Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why your business needs a social media manager that can help you fully grasp the impact this will have on your business as a whole.

Stay Ahead of Trends

An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.

Represent Your Business Online

A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.

Steady Growth

A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business.

Consistent Voice

Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.

Attract New Customers

Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

Manage and Track Campaigns

A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.

Establish Your Business as an Authority

When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty.

Increase Social Media Engagement

Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.

Are you ready to get started? GTEXT MEDIA offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at +234(0)8161333171

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3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal.

The problem is that setting up a meeting with a lead requires a lot of tedious and repetitive work, which humans don’t do well. Automation helps a lot but doesn’t replace the sales person. Instead, it takes care of the necessary tasks that don’t require a human touch, freeing up your salespeople to have as much one on one selling time as possible.

Adopting automation doesn’t even mean upending your sales process. Here are three simple ways of harnessing automation that will unlock your sales reps’ ability to make conversions.

1. Stick to Email For as Many Interactions as Possible

One-on-one interactions are essential for closing but it is difficult to scale them. Where somebody talking on the phone might be able to make 8 calls an hour, you can prepare and send 200 personalized email campaigns in half that time.

Because email doesn’t require a person to communicate in real time, it allows human input to be focused on creating personalized content. Repetitive content and delivery scheduling can be handed over to your sales automation software.

Let me give you an example. Most of the words in an email can be repeated. This means that you can create a template with spaces left for the sections you want to personalize. If you use an email outreach automator like Growbots, Yesware, or Outreach, all your sales rep has to do is create personalized information to feed into the template, saving them from having to write a completely new message every time.

That really comes in handy when you consider that with cold outreach only half of the responses you get come after your first email. We did a study of over 600,000 cold email campaigns sent on our platform to find out what percentage of positive responses come after each email in your outreach sequence. What we found was to get 97% of your potential responses, you need to send at least four emails.

Graph showing the percentage of positive responses that come after each email in your sequence.
It takes only a few minutes to set up a sequence of messages to be scheduled automatically to hundreds of email addresses. Not only that but most decision makers check their own email. Over the phone, that many touch points would take over three days. Even then your sales reps are more often than not likely to reach their lead’s secretaries or some other gatekeeper that they will need to work past.

It is easy to test and optimize different aspects of your delivery and messaging. Your templates can be easily A/B tested to see which subject line, format, and sequence works best. Even optimizing the time of delivery can have a big effect on the response rate. Different targets have different habits when it comes to positively responding to your emails. Take the example of this prospect:

You can double your conversion rate. (Image Source)
Automation means you can schedule your emails to be delivered at the right time, pretty much doubling your conversion rate over less desirable times.

2. Collect and Reuse Content That Works

You will find that certain responses to questions and objections work better than others. These can be loaded into an email accelerator like Cirrus Insight or Mixmax. They sit in your inbox and provide you with a previously prepared response you can send out immediately. You can also share these responses with new members of the team so that they don’t need extensive onboarding before they can begin fielding queries from leads.

When a lead needs more convincing or stops responding, they are not lost. An email automator like followup.cc, rebump, or vocus, lets you set up a sequence of automated messages that you can customize to address the specific pain points the lead has. Your sales rep can use a combination of responses that have previously been effective and then set them to deliver automatically. This way they can keep in contact with this lead without having to take the time to continually check in with them.

3. Don’t Leave Meeting Scheduling to Chance

After your sales rep has done all of the work to get a one on one meeting, they don’t want to lose the lead in the time between agreeing to meet and holding the meeting. Despite the fact that your sales rep’s lead has signaled that they want to meet, they can still lose them if your sales rep isn’t careful.

The ensuing back and forth that comes from agreeing to a time to meet loses a surprising number of leads. An automated meeting scheduler allows your lead to pick a time when both of you are available. There is no back and forth and no chance for the meeting to be broken.

An automated scheduler will not only update both your calendars but also send a friendly reminder to your lead. While this may not sound like a lot, it makes a big difference. Before we started using a scheduling automator like Calendly, only about half of the meetings we set would be attended. After that number rose to 74%.

Image Source
A scheduling automator frees up your sales rep’s time while doing the job better than they could do themselves.

It is time to unleash your sales reps with automation

Automation is most effective when it gives your sales people more time to speak one on one with their leads. Things that computers do well and humans don’t, like scheduling interactions and doing repetitive processes, can be easily automated. This means that your sales reps can add their human touch to many more interactions. We have found that on average, a sales rep can triple the number of meetings they book using automation than they can without it

 

3 Approaches to Affiliate Program Management

Approach #1: Automate

This is a very popular route that many brands take with their affiliate programs. The typical scenario follows these three steps:

1. Select an affiliate network
2. Start an affiliate program on it
3. Go into “set it and forget it” mode (expecting the network to do the rest)

Automated affiliate program managementThe common thought process behind such approach is that by starting an affiliate program on a network, you automatically (i) get your brand in front of a vast pool of affiliates, and (ii) that the network will take care of all your affiliate marketing needs. Both are, actually, wrong.

In a broad sense, affiliate network is a “network of affiliates” but, in most cases, you will neither get the visibility in front of all of them (not that you need that wide of a visibility, anyway), nor will affiliates automatically join your program upon its addition to the network. Secondly, many brands fail to understand that affiliate networks are in the business of providing advertisers with the technology to run your affiliate program. The vast majority of affiliate networks do not provide affiliate management services (at least, not by their standard contract). So when, a few months down the road, you do not see much/any incremental value yielded by your affiliate program, do not blame the network!

Approach #2: Delegate

This is another common scenario we observe within companies large and small. Once an affiliate program is launched, the advertiser tasks someone within their organization with the “management” of it. More often than not, however, it is not a person who is solely dedicated to the management of the program. Additionally, it’s often someone who isn’t appropriately trained either. Of course, they can be given a book to read or a video course to watch, which is often how it goes.

Delegating affiliate program managementHowever, when an affiliate program falls on the shoulders of a paid media manager or someone who handles display advertising (or anyone else seemingly related), they inevitably end up spreading themselves too thin, overlooking many important areas, not having the necessary tools and expertise, connections and experience to handle the affiliate program management effectively.

If you do decide to task someone with the management of your affiliate program, make sure it’s a professional. Hire someone who, actually, knows how to develop, grow, protect, and optimize your affiliate program. This marketing program of yours is a serious cross-channel endeavor, which must be treated as such. Otherwise, you run the very real risk of hurting the brand, cannibalizing your own marketing efforts, and flushing real dollars down the toilet.

Approach #3: Outsource

If you cannot hire someone internally, consider outsourcing.

Outsourced affiliate program managementThere are numerous affiliate management agencies — also known as “OPM” (outsourced program management) firms — out there. Their core competency is affiliate program management. The specific services may include competitive and gap analyses, affiliate program setup, affiliate onboarding, affiliate program optimization, compliance policing, etc. With OPM agencies, you don’t need to invest into training or factor in benefits or payroll taxes.

For an outsourced affiliate program management agency to truly add value, however, make sure it comes with the following 7 advantages:

  1. Expertise in the field of affiliate management
  2. Experience (and proven track record) with the types of “offers” that you have
  3. Connections (within affiliate networks and technology providers)
  4. Own affiliate database (segmented by affiliate types and niches)
  5. Robust tools (for affiliate discovery, management, compliance policing, etc)
  6. Representation capabilities at key industry shows and events
  7. Direct interest in program’s growth (structure your contract accordingly!)

There are plenty of options out there. As you evaluate them, besides the above-listed seven elements, remember Aldo Gucci’s “The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.”

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