8 Tactics to Increase Sales with Video Content

All businesses can benefit from more sales.

Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank.

If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you.

Produce more video content.

Regardless of your industry, videos can do wonders for your company.

Don’t believe me?

Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.

Furthermore, 43% of consumers want marketers to produce more video content.

You need to give the people what they want.

I’ve seen too many businesses avoid video marketing tactics because they don’t know where to start.

They are afraid of doing something wrong. I’ve even heard some business owners say they don’t use video content because they don’t have the right equipment.

You don’t need any fancy or expensive video equipment.

All of the tactics I’m going to show you can be accomplished with a smartphone or basic camera.

That’s it.

Here’s something else to consider.

Think about the other marketing tactics you’re currently using.

Can more than one person view them at the same time?

I doubt it.

But look at how video content gets consumed in groups:

It’s unlikely two or more people will sit side by side and read your email newsletter together.

However, if you send a video, it’s more likely people will watch it together.

Plus, look at all the device options people use to consume video content.

Videos can help you:

  • increase your website traffic
  • enhance interactions with your customers
  • grow your email list
  • get more followers on social media
  • expose your brand to a wider audience
  • promote new products or services

All these benefits lead to more sales.

This is how you do it.

1. Create a YouTube channel

If you’re not currently using any videos to promote your company, creating a YouTube channel is the first step.

Here’s why.

Once you add videos to YouTube, it’s easy to share them on other platforms.

Whether you’re embedding the video into your website or just sending a link, the YouTube platform makes it simple to accomplish this.

As you’ll see shortly, you’re going to distribute your videos across lots of different platforms.

Uploading all your content to YouTube first will help save you time because you won’t need to make the same video more than once.

Let’s look at an example so you can see what I’m talking about.

Here’s a video I included in a blog post;

Guess where it came from?

I took it directly from my YouTube channel.

Making the video again would have been a waste of time.

That’s why this should be the first place where you start.

Don’t be intimidated.

You won’t have hundreds of videos overnight.

Just focus on one at a time.

It took me years to get over 25,000 subscribers on my YouTube channel.

But now, I have videos with over 22,000 views.

Plus, users, in addition to viewing YouTube content on other platforms, will view it directly on that site as well.

YouTube is only second to Facebook when it comes to the number of active monthly users.

All the content on their platform is strictly videos, and it is still extremely successful.

That alone should show you how powerful video content is in terms of what users want to consume.

2. Post videos on social media

Even if you’re not currently using videos, I’ll assume you have active social media profiles.

Use them to their full potential.

You should be posting on social media every day.

This will keep your brand fresh in the minds of your followers.

The reason why so many companies don’t always post on social media is because they don’t know what to share.

Well, if you’re adding new videos to your YouTube channel, social media is the perfect platform to share your new content.

Most social media platforms have their own software to create and publish video content, but we’ll get to that shortly.

For now, just try to focus on getting all your YouTube videos onto your Facebook and Twitter profiles.

That’s a great place to start.

Take a look at how videos have been trending on Facebook for the last two years:

We saw a 6% jump in video posts by businesses from 2016 to 2017.

I expect that number to continue rising each year for the foreseeable future.

3. Add more videos to your website

What’s the first thing people see when they visit your website?

Too many words on the page can be confusing and unappealing.

You shouldn’t have lots of long paragraphs explaining how your company operates.

Nobody wants to read that.

Instead, simplify the design and color schemes.

Replace all of it with a video message.

Square uses this tactic to explain how their products work:

Do you see how little text they included on this page?

This won’t confuse anyone.

Instead, the viewer’s attention gets drawn to the video.

When you click the link, it plays a video from Square’s YouTube channel.

It’s much more effective than trying to explain how your products work in long and messy paragraphs.

4. Go live on Facebook

I love it when businesses use Facebook live as a promotional method.

It’s one of the best ways you can engage with your Facebook followers in real time.

But there’s science behind it.

You don’t want to just go live randomly for no rhyme or reason.

Instead, you should schedule your live streams to run at a set time every week.

That way, you can continue building a regular audience.

Think about your favorite TV shows.

They are on at the same day and time every week.

If they just came on sporadically, it’s unlikely you’d be able to catch every episode.

That’s the kind of following you’re trying to create here with your live video streams.

Just like your website, Facebook live is a great chance for you to promote your products or do a demonstration.

Facebook is the most popular live video streaming platform:

The user interaction is my favorite part of Facebook live.

Viewers have a chance to comment on your live stream.

It’s absolutely imperative that you respond to those comments.

This interaction will help you build a stronger bond with your customers.

The acknowledgement will show them how much you care.

Call them out by name while you’re live.

Thank them for watching.

Give the viewer a reason to tune in next week.

Go live for a long time.

Facebook allows you to have a stream that lasts for up to four hours.

You don’t need to use all four, but I’d say go for at least two or three.

The longer you’re live, the greater the chance you’ll have of getting more people to watch.

Long live videos mean you need to come prepared.

Don’t just wing it.

Have some notes or references for topics, products, and services you’re planning to discuss.

5. Use Instagram stories

You can post pictures and videos to your Instagram story.

For today’s topic, we’ll focus on the video portion of this.

Instagram stories expire after 24 hours.

Feel free to post several each day to keep your brand fresh in the minds of your followers.

These stories appear at the top of everyone’s homepage.

Anyone who follows you will see you have a story posted that day.

To view it, all they need to do is click on your photo, and the video will play through.

Popular stories will also show up on the search page for users who don’t follow you.

It’s a great way to increase brand exposure.

Instagram also has a live video feature that’s incorporated into their stories.

You don’t need to approach this the same way you do Facebook live videos.

Instead, use your live Instagram stream when you’re somewhere cool.

You can give your followers a tour around your production facility or introduce them to your staff.

This helps create an exclusive feeling for anyone watching.

Now they have access to something that would normally be kept behind closed doors.

Plus it’s so easy to do.

Just pull your phone out of your pocket and start recording.

But like on Facebook live videos, you’ll definitely want to respond to the live user comments.

6. Encourage customers to make their own videos

Not all your video content needs to be produced by you.

Try to get your customers involved.

You’ll accomplish a few things with this method.

  • You’ll get videos free, and it won’t take any of your time
  • It’ll enhance the customer experience
  • You’ll get more brand exposure if your customers share their videos

Look at how GoPro encourages their customers to create video content:

They post the best videos on their website and even give out awards to the creators of their favorite submissions.

Giving the customer recognition for their work is a great way to get people on board.

Plus, people are really creative.

You may find out their content is even better than yours.

Run a contest or some other promotion that gets your customers to break out their cameras and start filming.

7. Email videos to your subscribers

Remember earlier I said we could use the videos from your YouTube channel on multiple platforms?

Well, here’s another chance to share those videos with your customers.

Look to your email subscription list.

Those people may or not be following you on social media, so it’s not a guarantee they’ll see your live streams or other shared videos.

But you have direct access to their inboxes.

Use it.

Embed YouTube videos into your email marketing campaigns.

Given the statistics above, you can see that emails with video content:

  • improve your CTR
  • increase leads
  • increase conversion rates
  • minimize unsubscribes

So it’s a no-brainer to employ this strategy, especially since you don’t have to come up with brand new videos for each email.

Just use the existing ones from your YouTube channel.

8. Make sure all your videos are mobile friendly

One constant you need to maintain with all your videos is the compatibility with mobile devices.

That’s why I’ve been recommending you use platforms like YouTube, Facebook, and Instagram to share your content.

That way, the videos automatically get optimized.

Take a look at how videos are being consumed on mobile devices:

Mobile videos are trending upward.

Just make sure any videos included on your website and emails are on mobile friendly templates.

If your videos aren’t loading and can’t be viewed on phones or tablets, you’ll defeat the purpose of posting them in the first place.

Conclusion

Those of you looking for an easy and inexpensive way to get more sales for your business need to start creating more video content.

Create a YouTube channel, and add videos to it.

You’ll be able to share those same videos on other platforms like social media pages, your website, and even in email campaigns.

In addition to sharing pre-recorded videos, take advantage of live video streams.

Use Facebook and Instagram for this.

It’s a better way to engage with your viewers since you can respond to their comments in real time.

Another way to produce more video content is by getting other people to do it for you.

Come up with creative ways to get your customers to submit videos.

You can share those videos on your website as well.

No matter what kind of videos you’re making, just make sure they are optimized for mobile devices.

The increased brand exposure combined with an easy way for you to explain your products and services will ultimately boost your sales.

What platforms are you currently using to share your video content?

Short videos: The future of marketing communication

The general consensus for those who have millennial (and younger) children or colleagues is the preference of this generation for videos.

For those who are 30 and under, YouTube and Facebook videos are the main choices of entertainment and communication. It is imperative for any business or brand targeting this huge market (remember: 50 percent of Filipinos are under the age of 23), to plan a marketing communication strategy with videos at its core.

We asked John Labasug, formerly the broadcast and production head of Inquirer.net, to give us some tips on how brands can use videos to inform and entertain, while still imparting their key message.

1. Invest in learning the basics of creative and technical video production.
Businesses get better response through visual communication and audiences are more receptive to creative concepts. Video content is also considered to be an audience amplifier—expanding the business’ reach and motivating a call to action.
Hence, it has become essential to learn video production as part of the strategic approach to reach a target audience. It need not be expensive—there are several online video platforms that are made available at no cost. And everyone nowadays has a smartphone.

2. Originality, uniqueness and relevance are key.
Having fancy and expensive production equipment helps, but it is not a differentiating factor of the output. Learning the creative aspects first, will help anyone build engaging video content. And if coming up with your own ideas is too difficult, partnership and collaboration with content providers is another way. Many are open to producing for “exchange deals” and at minimal cost.

3. Find your niche.
Steer away from the conventional overselling techniques. Monitor current trends. Tell a story through your videos and establish an interesting lead. Video is really about exposing emotions through motion. Learning how to do this helps ensure that you have impactful and possibly viral, videos.

Want to be a social media manager? Here’s what it takes

Udita Pal, 21, graduated in mass communication from the University of Jharkhand in May this year. “Everyone expected me to pursue journalism, but I love being on social media, so I chose to pursue digital marketing,” she says.

Pal then got a job at Open Talk, a social networking app, where she assumed she would be managing the Facebook, Twitter and Instagram accounts by posting periodically”.

“I did not expect the huge amounts of effort it takes for the task. It is a myth that social media marketing is a laidback career,” she says. “Every day, virtually, there are new features to learn about or new social media platforms on which I have to set up a presence for the company, and it has to all be done very quickly. It is hectic, but also very exciting.”

What it entails

To be a social media manager is to be constantly on your toes about everything that is happening across platforms, following trends and news stories from around the world and seeing how you can bend them to your client’s needs, almost immediately, says Sanjana Parmar, a social media manager at Crisp Stories, a brand management agency.

It takes a combination of diverse skill sets — targeted advertising and copywriting; marketing; social media management; even sometimes graphic design and elements of customer service.

“You need a basic understanding of marketing principles, and you must know how to apply them in the social media space,” says Siddharth Deshmukh, associate dean for industry and alumni partnerships and area leader for digital platform and strategies at MICA. “For example, Facebook is used to build communities around social movements, such as books being read, or travel destinations. Twitter is for information dissemination and charting trends. Instagram works with a younger crowd and is hashtag-dependent. LinkedIn, owing to its professional nature, cannot have the same content or tone as Facebook.”

It is important to understand the flavour and voice of the client. “If my clients include an actor, a model and a corporate company, for example, I have to be able to switch between their voices, and sound like them on social media, and never like my 23-year-old self,” says Parmar.

Learning the ropes

There is now a range of diploma, certificate and even post-graduate courses with specialisations in digital marketing and social media brand management.

Typically, they teach students about the platforms, analytics, and essentials of framing campaign strategies for different clients and different online spaces.

“But not a lot of courses teach you how to analyse the data you get from these tools. This analytical ability, a feel for numbers is important, to be a good social media manager. Writing good copy is not enough,” says Pritesh Mittal, founder of Growisto, a digital marketing consultancy.

“Someone aiming for a career in social media must be a passionate and quick learner, and be able to work in a dynamic environment, be tech savvy, a key observer of trends and have an analytic mindset. You must have a problem-solving attitude; not just figure out a problem but also come up with ways to fix it,” says

Dedeepya Reddy, co-founder of Fruitbowl Digital, a digital marketing agency.

However, this only comes with practical use of it. “Your academic background hardly matters. When we hire, we only see how passionate you are and if you will be able to keep up with the job’s dynamic nature,” says Reddy.

8 Reasons Why Your Business Needs a Social Media Manager

Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why your business needs a social media manager that can help you fully grasp the impact this will have on your business as a whole.

Stay Ahead of Trends

An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.

Represent Your Business Online

A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.

Steady Growth

A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business.

Consistent Voice

Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.

Attract New Customers

Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

Manage and Track Campaigns

A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.

Establish Your Business as an Authority

When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty.

Increase Social Media Engagement

Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.

Are you ready to get started? GTEXT MEDIA offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at +234(0)8161333171

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As a newlywed, I can tell you that of all the costs that come with wedding planning, hiring a
skilled, experienced photographer is the best investment you will make! Every bride deserves
creative, stunning images of her wedding day and by choosing, GTEXT MEDIA, every bride can have just that!
Cost is always a concern when planning your big day. Leaving photography duties to a cousin
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Social Media Marketing Tips For Contractors

Social media isn’t just for teens, celebrities, and mommy-bloggers—it’s important for businesses as well. It’s a great place to establish connections, reach out to others, and extend your company’s online influence and reputation.

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There are a plethora of social media platforms to choose from. Facebook and Instagram remain the most popular and effective for marketing to today’s generation of homeowners.

Choose one or two social platforms (at the most three) and stick with those.

Cultivate your reputation of customer interaction and share good information to help your online connections in their daily lives. By being a valuable resource in their life, you will strengthen your online reputation and set yourself up as a trustworthy business in the eyes of your potential clients.

Here are four powerful tips to help you build a social media audience of engaged, active followers.

1. Complete Your Profile

Set up your profile on every platform completely. Upload a profile image; fill out the description of who you are and what you do. Provide links to where social media users can find you on the internet. Include your phone number, business address, etc.

Filling out every slot on your profile is one of the most important keys to strengthening your social media presence.

Here is a quick checklist for Facebook and Instagram profiles. Make sure you have all of these items properly optimized.

Facebook

  • Profile Picture
  • Header Image
  • Phone Number
  • Address (helps you with localized internet searches)
  • Website
  • Hours of Operation
  • Contact Info
  • Consistent Content

Instagram

  • Profile Picture (So important!)
  • Location
  • Link to Website
  • Compelling Images
  • Consistent Posting
  • Hashtags
  • Engagement

2. Make Connections

The whole purpose of social media is connecting with people. When you join social media, first find people that you already know and connect with them.

Then, look past your immediate circles to find more people sharing the same values and interests.

Your followers and following should share your interests but be diverse enough that your profile is viewed by many different groups of people, increasing your reach. Connect with these people by “following,” “friending,” or “liking” their profiles.

3. Share Valuable Content

The biggest threat to your success on social media is blatant self-promotion. Instead of constantly peddling your products and services, use social media to be a giver. Here are a few ways to do that:

  • Share images, and stories that build others up. People love to be inspired.
  • Share content from your own work, and outside your business if it relates to the values and interests of your followers.
  • Share tips and tricks. If you have a skill, share it through DIY videos or helpful slideshows on your social media account.

Post often, but ensure that each post is valuable to the people who see it. Each photo/video/status should cause them to think, laugh, learn, or take action in some way. The more you’re active on social media and the more likes, followers, and shares you attract—the greater increase in your brand awareness.

4. Engage With Others

Social media was designed to promote two-way conversation. Engage with other social media users by ‘liking’ their content. It’s so easy to do, and it means a lot to the giver when you like their post. It’s the online equivalent of a smile or head nod, an acknowledgment of having “heard” what they just said.

After liking a post, go a bit deeper and leave a comment. Even just a three-word response to someone’s post can be enough. If someone leaves a comment on your post, respond to them—even if it’s just a thumbs-up emoji. Let them know that you acknowledge and appreciate their words. Social engagement takes off powerfully when conversations are started and continued.

Social Media Keys to Success

The keys to a successful social media presence hang on a complete profile, interaction with relevant connections, and providing value upon value upon value to your prospective customers.

Put your personality into your online presence; make it fun; allow people to view you as a real person with genuine feelings!

Availability and friendly interaction on social media will improve your business’ reputation and provide you with more customer leads.

 

Thank you for joining me today. If you have any further questions or comments, please join the conversation in the comments below or call 08161333171

How does Facebook advertising work?

Facebook advertising today is way more advanced than simply “boosting a post.”

There is no doubt that today’s social media channels can help you get your business message to the right target audience. Facebook advertising, in particular, can increase website page views, can help generate new sales leads and appointments, and can significantly increase downloads of your website content.

But where do you start?

I recommend Facebook ads. Not boosted posts, mind you, but Facebook Ads delivered through their very robust ad dashboard they call “Facebook Ad Manager.”

Facebook continues to be one of the most popular social media platforms among adults. According to Pew Research, 79 percent of adults are utilizing Facebook to connect with their friends and family and to look up companies they’re considering buying from.

When an ad campaign is being built out on Ad Manager, there’s a lot that needs to be considered, such as: What’s your goal? What is your message? Who is your audience? How much do you want to spend and for how long?

When building an audience, we first want to look at demographics, interests, behaviors and location.

Demographics can be type of education, a financial situation, home environments, life events, politics, employment and relationship status. Interests can range from business, entertainment, fitness, hobbies, technology, fashion and much more. Behaviors can range from buying activities, charitable donations, media consumption, traveling, etc. Your audience can be a specific state, a city within that state or a neighborhood within that city and so-on.

Next, we should be looking at our content. Should we be posting educational content? What about written testimonials? Should we be using video testimonials or video content? One thing we do not want to do is actually “sell” in our message.

One of the biggest mistakes I see today on social media is companies trying to “sell.” That really is a bad practice. The best practice is to deliver a high-quality, high-value proposition that is more educational and “soft” rather than an in-your-face approach.

For instance, I have found that downloadable pieces of educational content have worked the best with most types of audiences my clients are trying to attract. Short videos in that 30- to 45-second range also convert at a very high rate and get great results.

Knowing this “conversion” information is crucial so you don’t waste your budget and so you can reach the absolute best audience for your product.

When beginning to plan out a social media advertising campaign, you should think about how many advertisements you’re going to run in that month. Is it one or two? Or more? Will you be running ads every day?

As with any media channel — traditional or digital — the larger the budget you have, the more significant reach of audience you can achieve.

The goal is to decrease the amount of money spent and increase the size of audience seeing your advertisement. But to do that, you have to be willing to go in with a larger budget to start testing what works and what doesn’t. Typically, I recommend testing several messages and audiences at the launch of a new campaign to see what is going to resonate with the target audience and compel them to action. This is actually very easy to do and is essential to getting good results.

How can we tell if our advertising efforts are working? We should be looking at metrics such as reach, video views, link clicks, engagement, conversions and other results provided by Facebook.

According to Facebook Business Manager, reach is defined as the number of people who saw your advertisement at least once. Do not be mistaken — reach is far different from impressions. Impressions are views of the advertisement by the same people. In other words: Reach plus frequency.

Result is the number of times your advertisement achieved an outcome based on the objective you’ve selected when making the advertisement.

Link clicks are important because we want to decrease the money spent but increase the amount of link clicks.

This can relate back to the piece of content. Is it compelling? Is there an incentive?

Pieces of content have to be relevant. Facebook rates your content on a scale of 1 to 10 of relevancy. This estimates how well the audience is responding to the advertisement. Having a rating of 10 is the goal.

As is the case with all digital marketing and advertising, Facebook is always changing. Make sure someone on your team is keeping up-to-date on new techniques to effectively reach audiences through social media channels. My advice to you is, “Don’t be afraid.” If you have something worth saying and think your target audience can benefit from hearing about it, get a Facebook ad campaign together and start.

5 evergreen hacks for content marketing in 2018

As we leave 2017 behind, we can be sure 2018 will be just as packed with new digital features, challenges and opportunities. One thing that won’t change for the bulk of social media and content marketers is that time and resources will remain at a premium. With that in mind, here are some low-hanging, evergreen(ish) hacks to boost engagement no matter what 2018 brings.

The challenge of tech and tactic fatigue

Back in 2014 the terms “content fatigue” and “content shock” were populating headlines everywhere. In good content marketing fashion these were used to excess then scathingly dropped (to use 2016-17 parlance people “double downed” on them too much).

Both were a reference to information overload and glut. But what about the flip-side? The overload on marketers trying to feed their content pipelines? This was a challenge then and it remains so now.

There is definitely a sense of fatigue out there. Caused by all the channels, formats and tactics now available. So many possibilities have given rise to the ironic challenge of being just too spoilt for choice. That’s why I’ve gathered what I tentatively call ‘evergreen’ hacks that should serve you well in 2018 and beyond.

1. Actually get to know your audience

It sounds obvious, but you may be surprised how many companies I’ve dealt with that still rely on hunches and assumptions over data.

As 2018 takes us even deeper into the ‘age of big data’, knowing what drives your target group is easier than ever before. You must not only know who your ideal prospects are but learn about the context in which their conversions happen.

Detailed persona profiles are the lowest-hanging fruit here. But the most effective and necessary way to do it in 2018 is to bridge your social media and CRM data. Your venerable ol’ CRM is still invaluable, but it takes evergreen data sourced through social listening to really get a handle on what drives your audience.

McKinsey found that companies using data-driven personalization to drive their marketing and sales decisions increased their marketing ROI by 15% to 20%.

2. Invest more in retargeting

Even the sharpest persona scoping and targeting aren’t going to convert everybody.

For example, the average conversion rate across all Facebook advertising is 9.21%. It’s a daunting 2% for website visitors. Don’t give up on that 90%!

Retargeting is one area where the social networks are only growing in strength. Facebook and Twitter frequency caps keep audiences from continually seeing the same ads. Custom Audience segmenting or exclusions help you do the same. You will also save money by not targeting earlier conversions.

A good tip with retargeting is to put a Facebook pixel in your emails and then retarget the people who open with a personalized paid ad.

3. Trust in SEO

Search engine optimization may seem something of an arcane art, but it is simply making your content visible to the people who care. As with organic social media it is often declared dead, but the logic just doesn’t stand.

Consider this: 80% of website traffic begins with a search query.

Using the words the people are searching for makes your content far more likely to cross their path. It can be laborious but adding keywords (especially localized ones) to your headlines, meta titles, URLs etc. are simple SEO techniques that can make a huge difference.

A basic rule of thumb is to write your content as if you were directly answering the questions being typed into Google – to discover what those are you can use freemium tools such as tinysuggest and Isigraph. An important tip is to aim for long-tail keywords – especially in light of the accelerated adoption of voice search for Siri, Google Now etc.

4. Picture it on mobile

Google’s algorithm has prioritized mobile-optimized websites since 2015. Mobile internet traffic first overtook traditional desktop devices back in January 2014 – and now accounts for 65% of digital media time.

And yet a lot of brands still don’t pursue a mobile-first marketing strategy. Only one in five do according to one study, settling instead for just ‘mobile-friendly’.

‘Mobile-first’ doesn’t need to be a technical exercise. Much of it is simply employing the classic art of short-form content: shorter headlines, tighter copy, portrait images etc.

One important technical consideration though is loading times. Mobile devices lack the CPU of desktops, so your website’s loading times need to be optimized or you risk losing people at the first hurdle.

Use Google’s mobile-friendly test to see how your website stands up.

5. Say it with (Instagram) video

No one needs to be told that video is taking over.

One poignant fact among the million available is that one in four consumers lose interest in a company if its content lacks video. But without dedicated video resources and a shoestring budget what is the best way to go here?

If there is just one format you have the bandwidth to pursue, then all the numbers point to Instagram Live Videos and Instagram Stories. Both Instagram and Facebook’s algorithm’s prioritize video, especially live video, in their newsfeeds.

Added to that is the fact that Instagram’s engagement rate is ten times higher than Facebook’s and 84 times higher than Twitter’s. And that 70% of Instagram followers follow at least one business.

Instagram – and social media video in general – has the added advantage that people expect it to be rough and ready. Basically any intern with an iPhone can produce it.

Some simple tips here include the use of links. Verified Instagram users can embed links that viewers can open with a quick upward swipe. Another is to make ample use of all the filters and effects now on offer. One thing that will never change in marketing is the value of a little pazazz.

Here’s to an energetic 2018

Content marketing is never going to not be hectic. But with trial and experiment and a few hacks like these, you can push through the tech and tactic fatigue.

Need Help Writing an Engaging content or running a Facebook ad that converts into clients? Call 08161333171

5 Product Photography Tips to Increase your eCommerce Sales

High quality product photography is the key to increasing your eCommerce sales. Awesome product images will help your store make a great first impression for your potential customers, and will also make the final purchasing decision a lot easier. Here are five tips on how to shoot your products and optimize them for eCommerce.

1. Nail your product photography setup

Getting the photo shoot right is half the challenge in product photography. For best results, set up a white photography sweep, which is just a white backdrop that transitions seamlessly from the vertical to the horizontal surface. You can use any kind of white material for this, from a sheet to paper, but the shinier the better (plain white wrapping paper works great!) The shiny surface will reflect light back onto your product and capture the product’s true color. The sweep needs to be larger than the product, and ideally you want it to fill up the entire camera frame.

If you’re shooting smaller products, I’d suggest you make your own DIY product photography table. Grab a small table, two scrap pieces of wood, some spring clamps, and your sweep material. Nail the wood to the back edge of the table, clamp the sweep to the top of the blanks, and let the sweep fall down across the table.

If you’re going to shoot large products, setting up a sweep will be a little trickier as you’ll need to improvise with how you hold it up. You’ll need to attach it to a wall or improvise with furniture you have on hand. If you’re going to shoot regularly, I’d suggest buying a professional photography sweep that comes with a stand.

photography-sweep

2. Stick to natural lighting

Unless you know what you’re doing, avoid using artificial lighting. Natural lighting can help you take high quality photos, but the trick is to use it as an indirect light source — a bright spot near a window will work works.

You want the window to the left or right of your product, which means you will need a fill-light on the other side to balance out the lighting and prevent harsh shadows. Invest in a reflector or make your DIY fill light by standing up a piece of white card in half. You might want to cover it in aluminium foil to make it extra reflective.

reflector

3. Provide multiple product photos

Start by choosing the perfect hero image to represent the product — this is the image that will It has to be good enough to make people click through to the listing to learn more, so make sure it’s a high quality photo that clearly showcases the product. Usually, a front-on shot is the most appropriate angle but it really depends on the product; shoes are usually shown from the side, plates from above, and chairs from a 45 degree angle.

Once a shopper clicks through to the product listing, chances are they’re interested in buying your product. Aside from the product description, product images will have a huge say in the final purchasing decision.

Take photos from different angles to show off your product from all sides. People are more reluctant to make purchases online because they can’t see or touch the product before they decide to buy it, so doing this will help shoppers clearly visualise the product.

multiple-angles

You should also provide close-ups of any special features, patterns, or textures. Even if you have a zoom function enabled, close-ups are important because they show the shopper where to look.

If you sell your product in multiple colours, take a photo of the product in each colour. It’s not easy to image what a product would look like in an alternative colour when you’re only given a small icon of the colour swatch, which could lead to purchase resistance. Most store builders allow you to assign a photo to a colour variant, which means that you can upload different photos for each colour of the same product.

Finally, you might want to complement your product images with an in-context shot. This is where you can really get creative and showcase your product in a perfect setting.

4. Remove the background and optimize your photos

The general rule in product photography is that the background should neither conflict with or distract the viewer from the product, which is why removing the background works wonders!

There are a couple of ways to do this, but the most accurate way is to do it manually using the pen tool in Adobe Photoshop. Stay away from automatic algorithm-based tools like the magic wand, because they’ll often leaves parts of the background or cut into the product.

Check out this video on how the pen tool works — it’ll take some time to get the hang of how it moves, but practice makes perfect! Put simply, you want to use the pen tool to create a ‘path’ around your product, which will be a lot easier to do if you shoot against a white backdrop. You can then select the product to isolate it from the background. Click herefor a step by step tutorial on how to do this.

Once you’ve removed the background, you can place it on any colour you like. By digitally adding a background later, you can ensure that your backgrounds are consistent down to the colour swatch, which will give your store a professional touch.

White (#ffffff) works best, because it draws attention to the product and doesn’t clash with any other colour.

white-background

If you don’t like the ‘floating’ look of the white background, try a very light grey. Though the product itself won’t stand out as much as it would against white, you’ll be able to have a noticeably consistent shape to your product images.

grey-background

5. Create a template

Creating a template you can apply to all your product images is the easiest way to keep your product images consistent. The easiest way to do this is to use Photoshop, but you can use any editing app that lets you paste product into a blank canvas with your chosen dimensions.

Start by choosing the right size. The best size for a product image is around 1600px on the longest side. This size is perfect for viewing on a mobile or tablet, and as mobile commerce is growing 300% faster than regular eCommerce, optimizing your images for mobile viewing is critical to increasing your sales.

This size is also perfect for an effective zoom function, which is an easy way to improve the online shopping experience of your customers.

zoom-function

It’s important to understand that the image you upload to your eCommerce stores becomes your ‘base image’, and it’s resized to the various image templates across your store. Some of these templates include the one on the shop page with all the other hero images and the large photo on the product listing page.

The secret behind a zoom function is that when you ‘zoom’ in, you’re actually viewing the base image. This means that for a zoom function to work, your base image needs to be larger than the product listing template, which is why anything over 1000px is recommended.

Once you’ve chosen your template size, you can paste your products in one by one and save them individually. Align them so that they’re centred and take up 80-90% of the canvas. If you’re using Photoshop, you can add guidelines to your template to ensure your products line up perfectly every time.

Just remember that product photography does take a bit of practice and that it’ll take some time to get into a routine of shooting and editing. Don’t be discouraged if your results aren’t perfect the first time, and make sure you keep a note of what works and what doesn’t.

If you want us to take care of your image editing, so you can focus on growing your business. Call us on +234(0)8161333171

11 Strategies for Increasing Your Customers’ Lifetime Value

In order to substantially increase the value of each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, offer free trials, utilize email marketing, manage contests for customers and engage clients who regularly use numerous social media networks. You may also install a tool that allows customers to chat with helpful representatives, and you can add software that will suggest products for visitors, customize landing pages and show reviews that describe various products.

Shipping Products Efficiently

Once a customer selects an item, a company’s website should offer at least three shipping options, and when the business sends a customer’s package, the company can automatically send an email that contains the tracking number. Moreover, the company may install a tool that will provide an email once a shipment has been delivered.

Managing Contests

You should create contests that allow buyers to win prizes and numerous coupon codes, and when a customer earns a reward, you can send thousands of emails that mention the contest’s winners and the prizes that the customers received. These frequent contests may substantially boost the number of guests who visit your company’s website and the average amount of webpages that customers view. According to multiple reports, the availability of contests can also increase the number of visitors who share a website’s links on various social media networks.

Suggesting Products and Offering Reviews

While a marketer develops a landing page, the expert may integrate multiple testimonials into the webpage, and various reports have indicated that positive reviews can sometimes increase a site’s conversion rate by more than 55%. Once a customer evaluates descriptions of items that the company sells, a website should provide a list of products that have similar features. Furthermore, the site’s tools can market accessories that are related to items that a customer has purchased, and the list could indicate the number of points that are associated with each item.

Offering Short-Term Deals

 

In order to promote a sense of urgency, a business may provide exclusive discounts for less than five days, or a company could temporarily offer free products for customers who buy relatively expensive items. According to multiple reports, these techniques can tremendously increase a website’s conversion rates and boost the number of landing pages that customers view. Moreover, the strategies regularly prompt visitors to subscribe to newsletters because the guests would like to receive updates that describe new sales.

Creating the display image for the discounts is not easy. One should make the graphical representation of the offers with great research. As every other brand is offering discounts to increase traffic and sales to their website. To stand out from the crowd, we should consider doing in-depth analyses of the trends and placement of the words. Initially, you can make use of some general stock images to check the design and deployment of your content within the body. This would help you get an idea of how you can plan your final image for the offer should look like, plus the pictures would be free of cost. Hence, reducing the cost of the marketing campaign.

Coupon Codes for Buyers

If a customer places an order with a subtotal of more than $150, you should offer a discount of at least 10%, and you may also provide free shipping for individuals who buy products with a cumulative value of at least $100. Numerous reports have indicated that this strategy can increase a company’s revenue by more than 34%, and the technique may substantially augment the percentage of buyers who create excellent reviews, boost the average number of orders that clients place and increase the profit margin of each sale.

Saving Information

While a customer is placing an order, the buyer should be able to save shipping information and a list of products that interest the customer. Some websites feature tools that automatically save a catalog of products that a buyer has chosen. Once a customer makes a purchase, the individual should subscribe to a company’s newsletter. Consequently, the business can send emails that offer descriptions of newly released products and reports that are associated with the company’s niche.

Offering Points for Customers Who Make Numerous Purchases

 

When a client buys multiple items, you should offer a predetermined number of points for each sale. Once the buyer accumulates a specific amount of points, you can send a free product or offer a substantial discount. Various analyses have suggested that this technique increases the overall satisfaction of customers, boosts the number of products that some clients buy and augments the amount of landing pages that guests browse.

Providing Useful Surveys and Incentives for Customers Who Offer Feedback

Once a client has made a purchase, you can provide a relatively short survey, and a customer may evaluate the quality of the items, the design of the company’s website, the shipping options that the business offers, webpages that provide responses to frequently asked questions and the quality of the company’s customer service. Additionally, the business can send monthly surveys that analyze new products, modifications that could affect orders or contests.

Managing Returns Effectively

When a customer would like to return a product, the company should send a box and a shipping label to the client, and subsequently, a customer service representative can offer a list of products that could replace the defective item. When examining the sales of large corporations, numerous experts determined that easy returns can tremendously raise the number of purchases that a customer makes, increase the amount of positive reviews that buyers offer and boost the number of customers who refer friends to a business.

Using a Customer Relationship Management System

If you install a customer relationship management system, you may create a profile for each buyer, describe the types of products that a client regularly buys, evaluate the personal interests of customers and examine messages that a customer has sent to the business. The software program may also determine the number of orders that each customer has placed and the total revenue that a buyer has generated.

Interacting with Customers Who Use Multiple Social Media Networks

When a company manages social media profiles, the business can offer coupon codes to individuals who place comments on the webpages, and if a customer adds a question to a social media profile, the company’s marketers should respond within 12 hours. A business may also post many images that show satisfied customers and pictures that highlight the features of high-quality products. Furthermore, a company can add updates that evaluate exclusive deals, contests that the company is managing, programs that help charitable organizations, policies that are associated with returns and the availability of surveys that offer incentives.

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