No. 1 Largest GSM and Email Marketing Database in Nigeria

We have the GSM number and email addresses database of people living and working in Nigeria. We do not release our database to you but will help you send campaign with evidence and can even send it in your presence.
With over 80 Million Active GSM Database of PVC holders and over 10 Million Active Email Addresses Database in different categories. Our GSM and Email Database are confirmed and verified.
We have the following categories:
GENERAL
* Over 10,000 Names & GSM numbers of online shoppers N45,000
* 17,000 GSM Business owners in
[Lagos] Surulere, Ikeja, Island & Amuwo Odofin N45,000
* 880,000 Working class emails N50,000
* 500,000 emails addresses of online users N45,000
* 20,000 classified contacts of cooperate executives N35,000
* 50,000 email & phone number of senior and corporate executive N75,000
* Over 600,000 emails addresses of online shoppers N40,000
* GSM & Email addresses of top Lagos state executives N45,000
* 150,000 Verified Emails of SME NATIONWIDE
COMES WITH NAME OF COMPANY, EMAIL PHONE AND SOME HAS WEBSITE. N120,000
* National GSM Database 83 Million N120,000 
* Bulk SMS Sellers Database N35,000
* 20,000 Database of NYSC Members N45,000
* Database of School Owners N60,000
* Database of Teachers N45,000
* Database of Engineers N35,000
* Database of Government Officials N40,000
* Database of Car Owners N75,000
* Database of Bankers N60,000
* Database of Pastors in Nigeria N75,000
* Database of CEO’s, Architects N55,000
* Database of Lagos Professionals N55,000
* Database of Abuja Professionals N85,000
* Database of Business Men N45,000
* Database of Business Women N45,000
* over 5 million Database of Youths (14yrs to 40yrs) N65,000
* Database of House of Rep. Members (7th Assembly) N75,000
* Database of DSTV/Telecoms staff N75,000
* Lagos Island Residents- N30,000
* Over 4 million Lagos street by street N65,000
* 30 Universities student GSM database N75,000
* Over 30,000 Oil and Gas workers N75,000
EMAILS
* 100,000 Top Business and Organizations N45,000
* 870,000 Professionals N75,000
* 1 Mil Nigerians N85,000
* 100,000 Lagos N55,000
* 100,000 Top bank customers N75,000
NIGERIAN GSM NUMBERS IN DIFFERENT CATEGORIES
* Registered Business in Nigeria:750,783, N75,000
* Car owners: 1290,743 N75,000
* Politicians: 87,675 N75,000
* Online users:468,870 N50,000
* Real estate Agents: 65,807 N75,000
* Civil Servants: 26,780 N30,000
* Job seekers:435,354 N45,000
* Cable satellite subscribers 432,360 N45,000
NIGERIAN EMAIL IN DIFFERENT CATEGORIES (N75,000 PER CATEGORY)
* 880,000 Working class emails
* 500,000 emails addresses of online users
* 50,000 email of senior and corporate executive
* Over 600,000 emails addresses of online shoppers
* 39,009 Lagos students email addresses
* 65,536 Nigerian Emails nationwide
* Over 60,000 High connected individual & corporate organisation in Nigeria
* Over 1.5 million plus active Nigerians email
FOREIGN EMAIL ADDRESSES (N120,000 PER CATEGORY)
* 10 million Australian Email addresses
* 5 million USA email addresses
* 1 million UK email addresses
* 710,497 USA email addresses
* 506,451 UAE email addresses
Good News!
Management just approved a Shared packaged where you and several others will share one platform and the owner of the licence will also share profit as what the network give will be shared 70% to 30% .
Below is how the networks pay, they take the higher amount and you will share what’s release by the network with the licence owner for 70% to the licence owner and 30% to you.
GLo (85/15) / MTN (80/20) / Airtel (75/25) / 9mobile(80/20).
Setup time for this package takes 3 to 8 weeks.
Under this option, the setup fee is 950,000 Naira however, if you are will to pay latest 12noon tomorrow, you will get 200,000 Naira discount.
To get a 50/50 return portal it cost
The setup cost is 1.2 Million naira for Shortcode setup and the Consultancy coaching video. Setup time takes 5 to 10 weeks
You will get a dedicated server with dedicated licence where every return paid by the networks will be released and it will be all your own because you are the only owner, it costs 2 Million and takes 8 Months to get the licence.
Payment to Zenith Bank, 1014343176, Gtext Media and Investment LTD.
After payment, email payment evidence, your full name, email, phone number, address and what you paid for to Info@gtextglobal.com .

8 Tactics to Increase Sales with Video Content

All businesses can benefit from more sales.

Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank.

If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you.

Produce more video content.

Regardless of your industry, videos can do wonders for your company.

Don’t believe me?

Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.

Furthermore, 43% of consumers want marketers to produce more video content.

You need to give the people what they want.

I’ve seen too many businesses avoid video marketing tactics because they don’t know where to start.

They are afraid of doing something wrong. I’ve even heard some business owners say they don’t use video content because they don’t have the right equipment.

You don’t need any fancy or expensive video equipment.

All of the tactics I’m going to show you can be accomplished with a smartphone or basic camera.

That’s it.

Here’s something else to consider.

Think about the other marketing tactics you’re currently using.

Can more than one person view them at the same time?

I doubt it.

But look at how video content gets consumed in groups:

It’s unlikely two or more people will sit side by side and read your email newsletter together.

However, if you send a video, it’s more likely people will watch it together.

Plus, look at all the device options people use to consume video content.

Videos can help you:

  • increase your website traffic
  • enhance interactions with your customers
  • grow your email list
  • get more followers on social media
  • expose your brand to a wider audience
  • promote new products or services

All these benefits lead to more sales.

This is how you do it.

1. Create a YouTube channel

If you’re not currently using any videos to promote your company, creating a YouTube channel is the first step.

Here’s why.

Once you add videos to YouTube, it’s easy to share them on other platforms.

Whether you’re embedding the video into your website or just sending a link, the YouTube platform makes it simple to accomplish this.

As you’ll see shortly, you’re going to distribute your videos across lots of different platforms.

Uploading all your content to YouTube first will help save you time because you won’t need to make the same video more than once.

Let’s look at an example so you can see what I’m talking about.

Here’s a video I included in a blog post;

Guess where it came from?

I took it directly from my YouTube channel.

Making the video again would have been a waste of time.

That’s why this should be the first place where you start.

Don’t be intimidated.

You won’t have hundreds of videos overnight.

Just focus on one at a time.

It took me years to get over 25,000 subscribers on my YouTube channel.

But now, I have videos with over 22,000 views.

Plus, users, in addition to viewing YouTube content on other platforms, will view it directly on that site as well.

YouTube is only second to Facebook when it comes to the number of active monthly users.

All the content on their platform is strictly videos, and it is still extremely successful.

That alone should show you how powerful video content is in terms of what users want to consume.

2. Post videos on social media

Even if you’re not currently using videos, I’ll assume you have active social media profiles.

Use them to their full potential.

You should be posting on social media every day.

This will keep your brand fresh in the minds of your followers.

The reason why so many companies don’t always post on social media is because they don’t know what to share.

Well, if you’re adding new videos to your YouTube channel, social media is the perfect platform to share your new content.

Most social media platforms have their own software to create and publish video content, but we’ll get to that shortly.

For now, just try to focus on getting all your YouTube videos onto your Facebook and Twitter profiles.

That’s a great place to start.

Take a look at how videos have been trending on Facebook for the last two years:

We saw a 6% jump in video posts by businesses from 2016 to 2017.

I expect that number to continue rising each year for the foreseeable future.

3. Add more videos to your website

What’s the first thing people see when they visit your website?

Too many words on the page can be confusing and unappealing.

You shouldn’t have lots of long paragraphs explaining how your company operates.

Nobody wants to read that.

Instead, simplify the design and color schemes.

Replace all of it with a video message.

Square uses this tactic to explain how their products work:

Do you see how little text they included on this page?

This won’t confuse anyone.

Instead, the viewer’s attention gets drawn to the video.

When you click the link, it plays a video from Square’s YouTube channel.

It’s much more effective than trying to explain how your products work in long and messy paragraphs.

4. Go live on Facebook

I love it when businesses use Facebook live as a promotional method.

It’s one of the best ways you can engage with your Facebook followers in real time.

But there’s science behind it.

You don’t want to just go live randomly for no rhyme or reason.

Instead, you should schedule your live streams to run at a set time every week.

That way, you can continue building a regular audience.

Think about your favorite TV shows.

They are on at the same day and time every week.

If they just came on sporadically, it’s unlikely you’d be able to catch every episode.

That’s the kind of following you’re trying to create here with your live video streams.

Just like your website, Facebook live is a great chance for you to promote your products or do a demonstration.

Facebook is the most popular live video streaming platform:

The user interaction is my favorite part of Facebook live.

Viewers have a chance to comment on your live stream.

It’s absolutely imperative that you respond to those comments.

This interaction will help you build a stronger bond with your customers.

The acknowledgement will show them how much you care.

Call them out by name while you’re live.

Thank them for watching.

Give the viewer a reason to tune in next week.

Go live for a long time.

Facebook allows you to have a stream that lasts for up to four hours.

You don’t need to use all four, but I’d say go for at least two or three.

The longer you’re live, the greater the chance you’ll have of getting more people to watch.

Long live videos mean you need to come prepared.

Don’t just wing it.

Have some notes or references for topics, products, and services you’re planning to discuss.

5. Use Instagram stories

You can post pictures and videos to your Instagram story.

For today’s topic, we’ll focus on the video portion of this.

Instagram stories expire after 24 hours.

Feel free to post several each day to keep your brand fresh in the minds of your followers.

These stories appear at the top of everyone’s homepage.

Anyone who follows you will see you have a story posted that day.

To view it, all they need to do is click on your photo, and the video will play through.

Popular stories will also show up on the search page for users who don’t follow you.

It’s a great way to increase brand exposure.

Instagram also has a live video feature that’s incorporated into their stories.

You don’t need to approach this the same way you do Facebook live videos.

Instead, use your live Instagram stream when you’re somewhere cool.

You can give your followers a tour around your production facility or introduce them to your staff.

This helps create an exclusive feeling for anyone watching.

Now they have access to something that would normally be kept behind closed doors.

Plus it’s so easy to do.

Just pull your phone out of your pocket and start recording.

But like on Facebook live videos, you’ll definitely want to respond to the live user comments.

6. Encourage customers to make their own videos

Not all your video content needs to be produced by you.

Try to get your customers involved.

You’ll accomplish a few things with this method.

  • You’ll get videos free, and it won’t take any of your time
  • It’ll enhance the customer experience
  • You’ll get more brand exposure if your customers share their videos

Look at how GoPro encourages their customers to create video content:

They post the best videos on their website and even give out awards to the creators of their favorite submissions.

Giving the customer recognition for their work is a great way to get people on board.

Plus, people are really creative.

You may find out their content is even better than yours.

Run a contest or some other promotion that gets your customers to break out their cameras and start filming.

7. Email videos to your subscribers

Remember earlier I said we could use the videos from your YouTube channel on multiple platforms?

Well, here’s another chance to share those videos with your customers.

Look to your email subscription list.

Those people may or not be following you on social media, so it’s not a guarantee they’ll see your live streams or other shared videos.

But you have direct access to their inboxes.

Use it.

Embed YouTube videos into your email marketing campaigns.

Given the statistics above, you can see that emails with video content:

  • improve your CTR
  • increase leads
  • increase conversion rates
  • minimize unsubscribes

So it’s a no-brainer to employ this strategy, especially since you don’t have to come up with brand new videos for each email.

Just use the existing ones from your YouTube channel.

8. Make sure all your videos are mobile friendly

One constant you need to maintain with all your videos is the compatibility with mobile devices.

That’s why I’ve been recommending you use platforms like YouTube, Facebook, and Instagram to share your content.

That way, the videos automatically get optimized.

Take a look at how videos are being consumed on mobile devices:

Mobile videos are trending upward.

Just make sure any videos included on your website and emails are on mobile friendly templates.

If your videos aren’t loading and can’t be viewed on phones or tablets, you’ll defeat the purpose of posting them in the first place.

Conclusion

Those of you looking for an easy and inexpensive way to get more sales for your business need to start creating more video content.

Create a YouTube channel, and add videos to it.

You’ll be able to share those same videos on other platforms like social media pages, your website, and even in email campaigns.

In addition to sharing pre-recorded videos, take advantage of live video streams.

Use Facebook and Instagram for this.

It’s a better way to engage with your viewers since you can respond to their comments in real time.

Another way to produce more video content is by getting other people to do it for you.

Come up with creative ways to get your customers to submit videos.

You can share those videos on your website as well.

No matter what kind of videos you’re making, just make sure they are optimized for mobile devices.

The increased brand exposure combined with an easy way for you to explain your products and services will ultimately boost your sales.

What platforms are you currently using to share your video content?

Short videos: The future of marketing communication

The general consensus for those who have millennial (and younger) children or colleagues is the preference of this generation for videos.

For those who are 30 and under, YouTube and Facebook videos are the main choices of entertainment and communication. It is imperative for any business or brand targeting this huge market (remember: 50 percent of Filipinos are under the age of 23), to plan a marketing communication strategy with videos at its core.

We asked John Labasug, formerly the broadcast and production head of Inquirer.net, to give us some tips on how brands can use videos to inform and entertain, while still imparting their key message.

1. Invest in learning the basics of creative and technical video production.
Businesses get better response through visual communication and audiences are more receptive to creative concepts. Video content is also considered to be an audience amplifier—expanding the business’ reach and motivating a call to action.
Hence, it has become essential to learn video production as part of the strategic approach to reach a target audience. It need not be expensive—there are several online video platforms that are made available at no cost. And everyone nowadays has a smartphone.

2. Originality, uniqueness and relevance are key.
Having fancy and expensive production equipment helps, but it is not a differentiating factor of the output. Learning the creative aspects first, will help anyone build engaging video content. And if coming up with your own ideas is too difficult, partnership and collaboration with content providers is another way. Many are open to producing for “exchange deals” and at minimal cost.

3. Find your niche.
Steer away from the conventional overselling techniques. Monitor current trends. Tell a story through your videos and establish an interesting lead. Video is really about exposing emotions through motion. Learning how to do this helps ensure that you have impactful and possibly viral, videos.

When the Customer Isn’t Always Right

Service is one of our company core values, as is a commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations.

Recently, such was the case with a customer — and consequently, we no longer work together.

Truthfully, the relationship was turbulent for some time. We delivered on our promise to respond quickly to and deliver solutions that exceeded their expectations. However, it’s challenging to commit to excellence for customers who are reluctant to truly understand social media. Because anyone can boost a post, doesn’t mean anyone should… particularly when hundreds of dollars are spent on content misaligned with the brand, the copy is full of typos and poor grammar, and the accompanying graphic is visually unappealing or cuts off. Sadly, this occurred frequently. We had several conversations with the owners in hopes they would understand that their actions were damaging their reputation, but our feedback fell on deaf ears.

When customer service becomes pleasing the customer, at all costs — even when it’s to their detriment — there must be a reality check. For us, it’s when we realize we will fail to live up to our commitment to excellence. Our only regret is that waited so long to take a firm stand, as we had hoped things would improve. Ultimately, this hope only defined insanity.

What changed? Why did we decide to remain steadfast in our approach now, when we’ve already allowed this behavior to happen repeatedly?

In all honesty, it was because we simply had enough. If this experience taught us anything, it’s that we will not wait until we’ve lost our minds before we decided it’s time for expectations check. Customer service is not saying yes to everything; it’s not looking the other way at things a CEO would prefer to handle when the mood strikes. Customer service is doing the right thing for the customer, all the time. And that’s why a commitment to excellence must be partnered with customer service.

In our statement of core values, we list bullet points that share what that value means to our company. The final bullet of the value commitment to excellence read, “We are accountable to ourselves and to our customers; likewise, we hold the customer accountable; to generate successful outcomes, it takes a partnership.”

 

Indeed, it does.

Want to be a social media manager? Here’s what it takes

Udita Pal, 21, graduated in mass communication from the University of Jharkhand in May this year. “Everyone expected me to pursue journalism, but I love being on social media, so I chose to pursue digital marketing,” she says.

Pal then got a job at Open Talk, a social networking app, where she assumed she would be managing the Facebook, Twitter and Instagram accounts by posting periodically”.

“I did not expect the huge amounts of effort it takes for the task. It is a myth that social media marketing is a laidback career,” she says. “Every day, virtually, there are new features to learn about or new social media platforms on which I have to set up a presence for the company, and it has to all be done very quickly. It is hectic, but also very exciting.”

What it entails

To be a social media manager is to be constantly on your toes about everything that is happening across platforms, following trends and news stories from around the world and seeing how you can bend them to your client’s needs, almost immediately, says Sanjana Parmar, a social media manager at Crisp Stories, a brand management agency.

It takes a combination of diverse skill sets — targeted advertising and copywriting; marketing; social media management; even sometimes graphic design and elements of customer service.

“You need a basic understanding of marketing principles, and you must know how to apply them in the social media space,” says Siddharth Deshmukh, associate dean for industry and alumni partnerships and area leader for digital platform and strategies at MICA. “For example, Facebook is used to build communities around social movements, such as books being read, or travel destinations. Twitter is for information dissemination and charting trends. Instagram works with a younger crowd and is hashtag-dependent. LinkedIn, owing to its professional nature, cannot have the same content or tone as Facebook.”

It is important to understand the flavour and voice of the client. “If my clients include an actor, a model and a corporate company, for example, I have to be able to switch between their voices, and sound like them on social media, and never like my 23-year-old self,” says Parmar.

Learning the ropes

There is now a range of diploma, certificate and even post-graduate courses with specialisations in digital marketing and social media brand management.

Typically, they teach students about the platforms, analytics, and essentials of framing campaign strategies for different clients and different online spaces.

“But not a lot of courses teach you how to analyse the data you get from these tools. This analytical ability, a feel for numbers is important, to be a good social media manager. Writing good copy is not enough,” says Pritesh Mittal, founder of Growisto, a digital marketing consultancy.

“Someone aiming for a career in social media must be a passionate and quick learner, and be able to work in a dynamic environment, be tech savvy, a key observer of trends and have an analytic mindset. You must have a problem-solving attitude; not just figure out a problem but also come up with ways to fix it,” says

Dedeepya Reddy, co-founder of Fruitbowl Digital, a digital marketing agency.

However, this only comes with practical use of it. “Your academic background hardly matters. When we hire, we only see how passionate you are and if you will be able to keep up with the job’s dynamic nature,” says Reddy.

Are small businesses getting the most out of technology for their social media marketing?

One of the best things about being a small business in this day and age is that there is really nothing stopping that business from competing with the biggest players on the market stage

At some point, the best decision you can make might not be one to embrace the technological advances of social media, but rather to embrace someone who can embrace them for you

In the past, the behemoths had a built-in advantage in terms of marketing, simply because they could afford it. There was no way that a small company could possibly spend the kids of money needed to use traditional advertising and spread the word in the same way that the established titans could. Hence there was a clear demarcation within the business world between the haves and have-nots.

Technology has blurred those lines to the point where it’s difficult to even see where they once existed.

In particular, social media has given the opportunity to small business to market their products or services in much the same way that a business giant can. But there’s a sense that some owners of small businesses confuse the social media that they use in their personal lives with the kind necessary to bring your business to the attention of as many consumers as possible.

These individuals either aren’t making use of the technology available to them or are misusing it in a way that they’re doing more harm than good.

Whether you’re selling homemade jam or fat freezing services, the opportunity for you to compete with the larger players in the market is there. But you need to combine your social media efforts with the technological advances available to you, lest you get left behind by all of your competitors, large and small.

Analytically speaking

One of the biggest mistakes made by small businesses in the social media world is that they’ll put up posts now and again without tracking how much of an audience that they reach or how much of an impact these posts make on business.

This is somewhat akin to pushing your least-popular product to the front and center of your shop and shoving your most-popular item way in the back corner where nobody else can see it.

Analytics are available to anyone and everyone who wants to avail themselves of the information they afford. And you need not have a degree in computer science to understand it. The whole point of the big data revolution is that these statistics that were once only available to those who could pay for them are now at the ready for anyone who wants to utilize them.

More importantly, they are structured in such a way that they spell out pretty clear whether or not your posts are effective. The more you want to dig deeper into the numbers, the more specifics they’ll spill out to you about the pros and cons of every last post you put out to the world.

Every picture tells a story, doesn’t it?

It’s been proven time and again that posts with some kind of visual element have a much broader effect than those without. Yet not many businesses, especially small businesses, have a graphic designer on staff. Small business owners who attempt to do their own homemade designs on their posts can come off looking amateurish or maybe dilute the message they’re attempting to convey.

Luckily there is now software that makes the prospect of designing posts to your specifications much simpler and intuitive than if you were trying to do it on your own. This doesn’t mean that people can’t make mistakes with the intent of the visuals. But it does allow them to service their vision much more competently.

Knowing when you’re beat

Yes, there are plentiful technological advances that can make your social media efforts much more effective. But being a small business owner means that time is precious and you have a million things that you need to take care of each day. Doing a social media campaign and keeping a steady presence on various sites takes a lot of diligence and effort, even if you have the knowledge to achieve it.

At some point, the best decision you can make might not be one to embrace the technological advances of social media, but rather to embrace someone who can embrace them for you.

Hiring outside professionals, whether that comes in the form of an employee with expertise or a firm that specialises in online marketing, could be the way to go if you don’t have the time or knowledge to do it yourself. In that way, you can keep your small business competitive and maybe even raise it to the level where you’re one of the market titans.

8 Reasons Why Your Business Needs a Social Media Manager

Every business can benefit from hiring an experienced individual to handle all of their social media and SEO needs. However, many business owners overlook this position and may even scatter the responsibilities across their workforce. Ultimately, this common habit overwhelms current employees and depletes productivity. These top reasons are why your business needs a social media manager that can help you fully grasp the impact this will have on your business as a whole.

Stay Ahead of Trends

An experienced and dedicated social media manager is entranced by the Web and technologies surrounding it. This individual actively stays in the know of the latest happenings in the world of social media and thus, is able to quickly identify the best outlets for your business and make smart decisions that will ultimately bring in more business.

Represent Your Business Online

A social media manager is your business’s main representative when it comes to the Internet. He or she interacts with your customers on a daily basis through comments and messages. Your social media manager can truly make or break your business’s online reputation, which is why it is crucial to hire someone solely for this instead of spreading the responsibilities across your current team.

Steady Growth

A social media manager skilled in SEO and other critical marketing components can greatly contribute to the steady growth of your business.

Consistent Voice

Every business has its own unique voice that customers are familiar with. However, your business’s voice can easily get lost when more than one person handles your social media accounts. A social media manager will prevent this common concern and ensure that your business’s voice stays consistent and in-tune with your branding strategy and marketing plan.

Attract New Customers

Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

Manage and Track Campaigns

A social media manager can save your business money and time by managing and tracking online campaigns, allowing him or her to determine what’s working and what isn’t. Ending unfruitful campaigns will cut costs. Likewise, finding the right campaigns for your business will ensure that you get the most bang for your buck.

Establish Your Business as an Authority

When your business has a large and positive social media presence, you can be sure that consumers view it as a leading authority in its industry, resulting in increased brand loyalty.

Increase Social Media Engagement

Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. A social media manager will make sure that your business’s social outlets are filled with interesting and helpful content as well as techniques that promote social media engagement.

Are you ready to get started? GTEXT MEDIA offers Social Media Management specific to your companies needs. For more information on our Social Media Management contact us at +234(0)8161333171

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Social Media Marketing Tips For Contractors

Social media isn’t just for teens, celebrities, and mommy-bloggers—it’s important for businesses as well. It’s a great place to establish connections, reach out to others, and extend your company’s online influence and reputation.

Sign up for eletters today and get the latest how-to from Fine Homebuilding, plus special offers.

There are a plethora of social media platforms to choose from. Facebook and Instagram remain the most popular and effective for marketing to today’s generation of homeowners.

Choose one or two social platforms (at the most three) and stick with those.

Cultivate your reputation of customer interaction and share good information to help your online connections in their daily lives. By being a valuable resource in their life, you will strengthen your online reputation and set yourself up as a trustworthy business in the eyes of your potential clients.

Here are four powerful tips to help you build a social media audience of engaged, active followers.

1. Complete Your Profile

Set up your profile on every platform completely. Upload a profile image; fill out the description of who you are and what you do. Provide links to where social media users can find you on the internet. Include your phone number, business address, etc.

Filling out every slot on your profile is one of the most important keys to strengthening your social media presence.

Here is a quick checklist for Facebook and Instagram profiles. Make sure you have all of these items properly optimized.

Facebook

  • Profile Picture
  • Header Image
  • Phone Number
  • Address (helps you with localized internet searches)
  • Website
  • Hours of Operation
  • Contact Info
  • Consistent Content

Instagram

  • Profile Picture (So important!)
  • Location
  • Link to Website
  • Compelling Images
  • Consistent Posting
  • Hashtags
  • Engagement

2. Make Connections

The whole purpose of social media is connecting with people. When you join social media, first find people that you already know and connect with them.

Then, look past your immediate circles to find more people sharing the same values and interests.

Your followers and following should share your interests but be diverse enough that your profile is viewed by many different groups of people, increasing your reach. Connect with these people by “following,” “friending,” or “liking” their profiles.

3. Share Valuable Content

The biggest threat to your success on social media is blatant self-promotion. Instead of constantly peddling your products and services, use social media to be a giver. Here are a few ways to do that:

  • Share images, and stories that build others up. People love to be inspired.
  • Share content from your own work, and outside your business if it relates to the values and interests of your followers.
  • Share tips and tricks. If you have a skill, share it through DIY videos or helpful slideshows on your social media account.

Post often, but ensure that each post is valuable to the people who see it. Each photo/video/status should cause them to think, laugh, learn, or take action in some way. The more you’re active on social media and the more likes, followers, and shares you attract—the greater increase in your brand awareness.

4. Engage With Others

Social media was designed to promote two-way conversation. Engage with other social media users by ‘liking’ their content. It’s so easy to do, and it means a lot to the giver when you like their post. It’s the online equivalent of a smile or head nod, an acknowledgment of having “heard” what they just said.

After liking a post, go a bit deeper and leave a comment. Even just a three-word response to someone’s post can be enough. If someone leaves a comment on your post, respond to them—even if it’s just a thumbs-up emoji. Let them know that you acknowledge and appreciate their words. Social engagement takes off powerfully when conversations are started and continued.

Social Media Keys to Success

The keys to a successful social media presence hang on a complete profile, interaction with relevant connections, and providing value upon value upon value to your prospective customers.

Put your personality into your online presence; make it fun; allow people to view you as a real person with genuine feelings!

Availability and friendly interaction on social media will improve your business’ reputation and provide you with more customer leads.

 

Thank you for joining me today. If you have any further questions or comments, please join the conversation in the comments below or call 08161333171

How does Facebook advertising work?

Facebook advertising today is way more advanced than simply “boosting a post.”

There is no doubt that today’s social media channels can help you get your business message to the right target audience. Facebook advertising, in particular, can increase website page views, can help generate new sales leads and appointments, and can significantly increase downloads of your website content.

But where do you start?

I recommend Facebook ads. Not boosted posts, mind you, but Facebook Ads delivered through their very robust ad dashboard they call “Facebook Ad Manager.”

Facebook continues to be one of the most popular social media platforms among adults. According to Pew Research, 79 percent of adults are utilizing Facebook to connect with their friends and family and to look up companies they’re considering buying from.

When an ad campaign is being built out on Ad Manager, there’s a lot that needs to be considered, such as: What’s your goal? What is your message? Who is your audience? How much do you want to spend and for how long?

When building an audience, we first want to look at demographics, interests, behaviors and location.

Demographics can be type of education, a financial situation, home environments, life events, politics, employment and relationship status. Interests can range from business, entertainment, fitness, hobbies, technology, fashion and much more. Behaviors can range from buying activities, charitable donations, media consumption, traveling, etc. Your audience can be a specific state, a city within that state or a neighborhood within that city and so-on.

Next, we should be looking at our content. Should we be posting educational content? What about written testimonials? Should we be using video testimonials or video content? One thing we do not want to do is actually “sell” in our message.

One of the biggest mistakes I see today on social media is companies trying to “sell.” That really is a bad practice. The best practice is to deliver a high-quality, high-value proposition that is more educational and “soft” rather than an in-your-face approach.

For instance, I have found that downloadable pieces of educational content have worked the best with most types of audiences my clients are trying to attract. Short videos in that 30- to 45-second range also convert at a very high rate and get great results.

Knowing this “conversion” information is crucial so you don’t waste your budget and so you can reach the absolute best audience for your product.

When beginning to plan out a social media advertising campaign, you should think about how many advertisements you’re going to run in that month. Is it one or two? Or more? Will you be running ads every day?

As with any media channel — traditional or digital — the larger the budget you have, the more significant reach of audience you can achieve.

The goal is to decrease the amount of money spent and increase the size of audience seeing your advertisement. But to do that, you have to be willing to go in with a larger budget to start testing what works and what doesn’t. Typically, I recommend testing several messages and audiences at the launch of a new campaign to see what is going to resonate with the target audience and compel them to action. This is actually very easy to do and is essential to getting good results.

How can we tell if our advertising efforts are working? We should be looking at metrics such as reach, video views, link clicks, engagement, conversions and other results provided by Facebook.

According to Facebook Business Manager, reach is defined as the number of people who saw your advertisement at least once. Do not be mistaken — reach is far different from impressions. Impressions are views of the advertisement by the same people. In other words: Reach plus frequency.

Result is the number of times your advertisement achieved an outcome based on the objective you’ve selected when making the advertisement.

Link clicks are important because we want to decrease the money spent but increase the amount of link clicks.

This can relate back to the piece of content. Is it compelling? Is there an incentive?

Pieces of content have to be relevant. Facebook rates your content on a scale of 1 to 10 of relevancy. This estimates how well the audience is responding to the advertisement. Having a rating of 10 is the goal.

As is the case with all digital marketing and advertising, Facebook is always changing. Make sure someone on your team is keeping up-to-date on new techniques to effectively reach audiences through social media channels. My advice to you is, “Don’t be afraid.” If you have something worth saying and think your target audience can benefit from hearing about it, get a Facebook ad campaign together and start.

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